# posthell vs Planoly

> Planoly is a visual planner for Instagram-first creators and shops. posthell writes the captions and posts them to every network you use.

Canonical: https://www.posthell.com/compare/planoly · Updated 2026-10-20

## Verdict

Planoly is at its best when the look of your Instagram grid is the plan: drag photos into place, see the feed before it goes live, and schedule to Instagram, TikTok, Pinterest and a few more. It is cheap to start, priced per social set, and its paid plans add an AI caption writer and an idea generator. Its Trustpilot reviews are mixed, with complaints about posts that failed to publish automatically. posthell starts from the words rather than the grid. You tell it what happened this week and it writes the caption in your voice, then makes a version for Facebook, LinkedIn, Threads and the rest so the same news fits each network. For a boutique that sells on the look of its grid, Planoly earns its place. For a salon or cafe that needs a steady run of posts across several networks, posthell does more of the work.

What Planoly is genuinely good at: A clean visual planner for the Instagram grid, with a free plan to try it and low entry prices.

## At a glance

| | posthell | Planoly |
| --- | --- | --- |
| Pricing model | Three flat plans. Solo is $12 a month ($10 billed yearly), Pro $24 ($18) and Assistant $49 ($37). 7 days free on the monthly plans, card required. | Priced per social set, with a small free plan and a 14-day trial on paid plans, as of this update |
| Who writes the posts | posthell writes them from a line about your week, or from your website at sign-up, in your voice and without inventing facts | You do; paid plans add an AI caption writer and idea generator |
| Built for | The owner of a small business with nobody on staff for social media | Creators, small teams and shops whose marketing starts on Instagram |
| Networks | 9 networks: X, LinkedIn, Instagram, Threads, Bluesky, Facebook, TikTok, YouTube and Pinterest. No Google Business. | Instagram, Facebook, TikTok, LinkedIn, Pinterest and Threads, plus YouTube scheduling. X is more limited. No Google Business or Bluesky. |
| Pictures | AI images every month (30 on Solo, 100 on Pro and 150 on Assistant), brand cards in your colours, and your own photo library | You bring the photos and arrange them on a visual grid |
| Replying to comments | No comment inbox. You reply in each network's own app. | Instagram comments and DM automation |
| Analytics | Views, likes, comments and shares per post, plus the days and hours that did best for you | Analytics across your accounts on paid plans |

## posthell is the better fit when

- The captions are the hold-up, not the photos
- You post to Facebook, LinkedIn, YouTube, X or Bluesky as well as Instagram
- You want a version written for each network, not one caption pasted everywhere

## Planoly is the better fit when

- Planning the look of your Instagram grid is how you sell
- A free plan with a few uploads a month is enough
- You want Instagram DM automation

## Why people switch

### Words first, then the grid

Planoly is lovely for arranging photos and leaves the caption box for you. posthell fills the caption box: a line about the week becomes a caption in your voice, ready for you to approve or change.

### The same news, fitted to each network

An Instagram caption reads oddly on LinkedIn and runs long on X. posthell writes a version for each network from one update, so the new opening hours sound right wherever they go.

### Pictures when the camera roll is empty

On the weeks you have no photo, posthell can make an image (30 on Solo, 100 on Pro and 150 on Assistant a month) or a brand card in your colours. For your actual shop, staff or customers it asks for a real photo instead.

## Frequently asked questions

### Is posthell a good Planoly alternative?

Yes, if writing captions is what holds you up, or if you post beyond Instagram. If planning the look of your grid is the main job, Planoly is the more visual tool.

### Does posthell have a grid planner like Planoly?

No. posthell shows your posts on a calendar with each post's picture, and it previews each network's version, but it does not lay out your Instagram grid in advance.

### Does Planoly write captions?

Its paid plans include an AI caption writer and an idea generator that work from what you type in. posthell writes from what you tell it happened in the business, or from your website at sign-up, and adjusts the post for each network.

### Does Planoly have an MCP server for AI tools?

Yes. Planoly runs an official remote MCP server, so an AI tool can draft and schedule posts in Planoly (per its help centre as of this update). posthell has one too, as an optional extra for technical users (docs at posthell.com/mcp); by default anything an AI tool sends it waits in Review for your approval.

Start a 7-day free trial: https://www.posthell.com/login?intent=signup · All comparisons: https://www.posthell.com/compare