# posthell vs Tailwind

> Tailwind has narrowed to Pinterest for new customers. posthell writes and schedules posts for Pinterest and the other networks you use.

Canonical: https://www.posthell.com/compare/tailwind · Updated 2026-10-20

## Verdict

Tailwind has been the Pinterest specialist for more than a decade, and it is still very good at it: Pin scheduling, Pinterest SEO and engagement tools, a Ghostwriter that writes Pin titles and descriptions from a link, and SmartPin, which drafts a Pin from your website every week for you to review. Since 25 September 2026, though, new customers can only buy Pinterest products; Instagram and Facebook remain only on older plans that are closed to new sign-ups. If Pinterest is where your customers find you, Tailwind is still the deeper tool. If you used it, or meant to, for Instagram and Facebook too, posthell covers X, LinkedIn, Instagram, Threads, Bluesky, Facebook, TikTok, YouTube and Pinterest. You tell it what happened this week, it writes a version for each network, Pinterest included, and holds them for your approval.

What Tailwind is genuinely good at: More than a decade of Pinterest focus: Pin scheduling, Pinterest SEO tools, Ghostwriter for Pin text, and SmartPin drafts made from your website.

## At a glance

| | posthell | Tailwind |
| --- | --- | --- |
| Pricing model | Three flat plans. Solo is $12 a month ($10 billed yearly), Pro $24 ($18) and Assistant $49 ($37). 7 days free on the monthly plans, card required. | Pinterest products priced per Pinterest account, with monthly credits and a small one-time free allowance of scheduled Pins, as of this update |
| Who writes the posts | posthell writes them from a line about your week, or from your website at sign-up, in your voice and without inventing facts | Ghostwriter writes Pin titles and descriptions from a link and a short prompt |
| Built for | The owner of a small business with nobody on staff for social media | Small businesses that grow through Pinterest |
| Networks | 9 networks: X, LinkedIn, Instagram, Threads, Bluesky, Facebook, TikTok, YouTube and Pinterest. No Google Business. | Pinterest only for new customers since 25 September 2026; Instagram and Facebook remain on older plans |
| Approval before posting | Nothing publishes until you approve it: one post or a week of them at once, from your phone | SmartPin drafts wait for you to review them |
| Analytics | Views, likes, comments and shares per post, plus the days and hours that did best for you | Pinterest analytics |

## posthell is the better fit when

- You need Instagram and Facebook, not only Pinterest
- You want one update written for every network you use
- You want posts written from what happened in the business, not only from a link

## Tailwind is the better fit when

- Pinterest is your main source of traffic
- You want Pinterest SEO and engagement tools
- You want a new Pin drafted from your website every week

## Why people switch

### Instagram and Facebook are still on the list

If you came to Tailwind for Instagram and Facebook, new plans no longer include them. posthell writes and schedules for both, and for Pinterest, TikTok, LinkedIn and the rest.

### One update, a version for every network

A Pin description, an Instagram caption and a Facebook post want different words. posthell writes each one from the same line about your week, so a bakery's new seasonal loaf gets a Pin, a caption and a post that each fit.

### Written from the business, not only from a link

Tailwind's tools work from a URL. posthell also reads your website at sign-up, then writes each week from what you tell it happened: the order you shipped, the workshop you ran, the window you redid.

## Frequently asked questions

### Does Tailwind still support Instagram?

Not for new customers. Since 25 September 2026 Tailwind sells Pinterest-only plans; Instagram and Facebook remain on older plans that are closed to new subscribers, per Tailwind's help centre as of this update.

### Is posthell a good Tailwind alternative?

Yes, if you need Instagram and Facebook as well as Pinterest, and want the posts written for you. If Pinterest is your whole strategy, Tailwind's Pinterest SEO and engagement tools go further.

### Does posthell post to Pinterest?

Yes. posthell publishes pins to Pinterest and writes a version of each update for the other networks you use. It does not have Tailwind's Pinterest SEO or engagement tools.

### Does Tailwind have an MCP server for AI tools?

Yes. Tailwind launched an MCP server in January 2026 that lets an AI tool create and schedule Pins (per Tailwind's blog as of this update). posthell has one too, as an optional extra for technical users (docs at posthell.com/mcp); by default anything an AI tool sends it waits in Review for your approval.

Start a 7-day free trial: https://www.posthell.com/login?intent=signup · All comparisons: https://www.posthell.com/compare