# Social media for physios who are fully booked

> You already have the content: recoveries, common mistakes, the question every patient asks. posthell turns one weekly note about your clinic into the posts, and you approve them between sessions.

Canonical: https://www.posthell.com/for/physiotherapists · Updated 2026-07-22

Physio clinics sit on the best content in local health: real recoveries, myths worth debunking, and the five questions every patient asks in week one. The problem was never material, it was the hour you do not have. posthell's AI team asks what happened this week, writes posts in your voice for the networks that matter locally, and holds everything for your approval.

## One note becomes the week's posts

The owner's note: "seeing a lot of runners with shin pain now that marathon training season started, most of them ramped up mileage too fast"

- Instagram draft: Marathon season is here, and so is shin pain. The pattern we see most: mileage jumped 40% in two weeks. Your legs can absolutely handle marathon training. They just can't handle it all at once.
- Google Business draft: Training for a spring marathon? We're seeing a wave of shin pain from ramping mileage too quickly. If pain lasts more than a few runs, book an assessment before it becomes a stress injury.
- Facebook draft: PSA for local runners: marathon training season has officially arrived in our clinic. Most of the shin pain we're treating traces to one thing, too much mileage too soon. Build up gradually, and if it hurts for more than a week, come see us.

Illustrative drafts. A user's drafts are written from their own note, in their voice, and nothing publishes until they approve it.

## What the AI team handles

### Clinic patterns become posts

What you saw this week (the sport season starting, the injury wave, the myth you corrected three times) is exactly what your community wants to read. One note in, per-network drafts out.

### Local networks first

Physio patients come from Google searches and local Facebook, not X. posthell tailors each post for Google Business, Instagram, and Facebook, and keeps your profile fresh weekly.

### Review replies drafted for you

A thoughtful reply to a recovery story reads as proof to every future patient. On the Team plan, posthell drafts each Google and Facebook review reply for your approval, grounded in what the reviewer actually wrote.

### Nothing publishes itself

Every draft waits for your tap. Health content deserves a professional's eyes, so approval is the workflow, not an option.

## Frequently asked questions

### What should a physiotherapist post on social media?

What you already say in the treatment room: the injury patterns you are seeing this season, the mistakes behind them, and plain-language answers to the questions every patient asks. Educational, local, and specific beats generic wellness content every time.

### Does social media actually bring physio patients?

Indirectly but reliably: most patients search before booking, and an active Google Business Profile plus a live Facebook page is the difference between looking open and looking abandoned. The post they see rarely books them alone; the alive profile closes the ones already deciding.

### Can I make health claims in AI-written posts?

posthell writes only from your note and invents nothing, so the claims are yours and you approve every word before it publishes. Keep advice general and evidence-based in your notes and the posts stay defensible.

### How much time does this actually take?

One note about your week (a sentence or two) and a couple of minutes approving drafts from your phone. The morning email shows what is queued and lets you approve with one tap.

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