# Social media for salons, between clients > Your camera roll is full of great work that never gets posted. posthell writes the captions, posts the openings before they go unfilled, and drafts your review replies. Canonical: https://www.posthell.com/for/salons · Updated 2026-07-22 Salon marketing is 90% done the moment you take the after photo. The missing 10%, the caption, the timing, the posting, is what posthell's AI team handles: tell it what you did (the color correction, the new stylist, the Thursday cancellations) and it drafts posts for Instagram, Facebook, and Google Business. You approve from the front desk. ## One note becomes the week's posts The owner's note: "two openings this thursday afternoon from a cancellation, and sofia just finished a balayage correction that took four hours and looks incredible" - Instagram draft: Four hours in the chair with Sofia and this balayage correction speaks for itself. Swipe for the before. Also: two Thursday afternoon openings just appeared, first come first served. - Facebook draft: Rare thing: two openings this Thursday afternoon from a cancellation. And if you need convincing, the four-hour balayage correction Sofia just finished should do it. Book before someone else does. - Google Business draft: Two appointment openings this Thursday afternoon. Color, cuts, and corrections available. Call or book online to grab one. Illustrative drafts. A user's drafts are written from their own note, in their voice, and nothing publishes until they approve it. ## What the AI team handles ### Openings filled, not wasted A cancellation posted within the hour becomes a booking instead of a gap. Text the opening, approve the draft, and it is on every network before your next client sits down. ### Captions for your camera roll You take the before-and-after; posthell writes the caption in your voice, tailored per network, and schedules it at your best time. The photo was never the bottleneck. ### Reviews handled with care Praise gets a warm, specific thanks that names the stylist; the rare bad review gets a calm reply that moves it offline. On the Team plan, every reply is drafted for your approval. ### Every stylist gets their moment Note who did the work and the drafts credit them. Clients book people, not chairs, and posts that name the stylist book their column. ## Frequently asked questions ### What should a salon post on social media? Transformations with the stylist named, last-minute openings, and new services or products, in that order. Transformation posts prove the work, opening posts convert same-week, and both come from things that already happened in your day. ### How do salons fill last-minute cancellations with social media? Speed. An opening posted within the hour, on Instagram and Facebook and your Google profile at once, reaches regulars while the slot is still useful. posthell drafts the post the moment you text the opening, so the delay is your approval tap, not a writing session. ### Does posthell work with my booking system? posthell handles the posting side: it drafts, schedules, and publishes to your networks, and your posts point people at your existing booking link or phone number. It does not replace your booking software. ### How much is posthell for a salon? Plans run $49 to $149 a month, about 25% less billed yearly, each with a 7-day free trial. The Team plan at $79/mo adds AI-drafted review replies and autopilot with guardrails for accounts you trust it with. Start a 7-day free trial: https://www.posthell.com/login?intent=signup · Pricing: https://www.posthell.com/#pricing Also built for: https://www.posthell.com/for/restaurants · https://www.posthell.com/for/fitness-studios · https://www.posthell.com/for/dentists