# posthell - full reference > posthell is the AI team that runs a small business's social media. The owner tells it what happened in their business this week; it writes the posts in their voice, tailors them per network, schedules them, and drafts replies to comments. Nothing publishes until the owner approves. For technical users it also exposes a remote MCP server and a CLI, so AI agents (Claude Code, Cursor, VS Code, Gemini CLI, any MCP client) can draft into the same approval queue. ## What posthell is - Supported networks (15): Facebook, Instagram, Google Business Profile, LinkedIn, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Reddit, Telegram, Discord, Snapchat, WhatsApp. - Pricing: Assistant $49/mo (8 channels, 150 AI generations, 400 X posts/mo), Team $79/mo (15 channels, 250 generations, 600 X posts/mo, AI comment replies, autopilot with guardrails), Department $149/mo (30 channels, 500 generations, 1000 X posts/mo). Billed yearly about 25% less: $37/$59/$112 per month. Every plan starts with a 7-day free trial (card required, monthly plans). - Only X is metered, because X's API charges per post; posthell passes that cost through at the exact rate with no markup (a post with a link costs 13x a plain post, mirroring X's own pricing). Every other network is unlimited. - AI writing: rough notes about the owner's week are shaped into 2-3 post angles in their own voice, then tailored per network, never inventing facts. Assistant includes 150 AI generations/mo, Team 250, Department 500, trial 10. Writing by hand is always free and unlimited. - Scheduling is reliability-first: posts publish on time with automatic retries; failed X posts refund their credits automatically. ## Who it's for (by business) posthell is built for busy owners of real businesses. Each entry below shows the actual mechanism: the owner sends one rough note about their week, and the AI team writes per-network drafts that wait for approval. The example drafts are illustrative; a user's drafts are written from their own note, in their voice. ### Dentists (https://www.posthell.com/for/dentists) A dental practice does not need viral content. It needs a profile that looks alive when someone searches your name, posts that mention the services patients did not know you offered, and every review answered. posthell's AI team does that from one weekly note: you say what happened, it writes the posts and the review replies, and nothing goes out until you tap approve between patients. Example. The owner's note: "we started offering same-day crowns this month, patients are loving skipping the second visit" - Google Business draft: Same-day crowns are now available at our practice. One visit, no temporary crown, no second appointment. Call us to ask if your tooth is a candidate. - Facebook draft: New this month: same-day crowns. The part patients love most is what's missing, the second visit. If you've been putting off a crown because of the back-and-forth, this is worth a call. - Instagram draft: One visit. One crown. Zero temporaries. Same-day crowns are now available, and honestly, the reaction has been 'why isn't it always like this?' ### Physiotherapists (https://www.posthell.com/for/physiotherapists) Physio clinics sit on the best content in local health: real recoveries, myths worth debunking, and the five questions every patient asks in week one. The problem was never material, it was the hour you do not have. posthell's AI team asks what happened this week, writes posts in your voice for the networks that matter locally, and holds everything for your approval. Example. The owner's note: "seeing a lot of runners with shin pain now that marathon training season started, most of them ramped up mileage too fast" - Instagram draft: Marathon season is here, and so is shin pain. The pattern we see most: mileage jumped 40% in two weeks. Your legs can absolutely handle marathon training. They just can't handle it all at once. - Google Business draft: Training for a spring marathon? We're seeing a wave of shin pain from ramping mileage too quickly. If pain lasts more than a few runs, book an assessment before it becomes a stress injury. - Facebook draft: PSA for local runners: marathon training season has officially arrived in our clinic. Most of the shin pain we're treating traces to one thing, too much mileage too soon. Build up gradually, and if it hurts for more than a week, come see us. ### Realtors (https://www.posthell.com/for/realtors) Real estate has a cruel loop: the months you are too busy to post are the months you most look like the agent to call. posthell breaks it. Text your AI team what happened (the listing, the closing, what you are seeing in the market) and it writes the Instagram, Facebook, and LinkedIn versions, schedules them, and waits for your approval. Consistency without a ghostwriter's retainer. Example. The owner's note: "listed a 3-bed on the north side today, priced right and I expect it to move fast, inventory in that range is the tightest I've seen this year" - Instagram draft: New listing: a 3-bed on the north side, and in this inventory range, I don't expect it to sit. If you've been waiting for something in this bracket, this is the week to call me. - Facebook draft: Just listed a 3-bedroom on the north side. Honest take: inventory in this range is the tightest I've seen all year, so if this is your bracket, don't sleep on it. Message me for the details. - LinkedIn draft: Listed a north-side 3-bed today. What's notable isn't the house, it's the market context: inventory in that bracket is the tightest I've tracked this year. Sellers in that range are better positioned than they think. ### Restaurants (https://www.posthell.com/for/restaurants) Nobody has less time to post than a restaurant owner, and no business gets judged harder on a dead Instagram. posthell's AI team runs the feed from what is actually happening: text it the special, the new menu item, or the story from last night's service, and it writes the Instagram caption, the Facebook post, and the Google Business update. Reviews land in the same inbox with replies drafted for your tap. Example. The owner's note: "pumpkin ravioli goes on the menu friday, squash comes from the farm stand two streets over" - Instagram draft: Starting Friday: pumpkin ravioli. The squash comes from the farm stand two streets over, which means it was in the ground this week. Some dishes deserve a season, not a permanent menu slot. - Facebook draft: New on the menu this Friday: pumpkin ravioli, made with squash from the farm stand two streets over. It stays as long as the squash does, so don't overthink it. - Google Business draft: Seasonal special starting Friday: pumpkin ravioli with locally grown squash from two streets over. Available while the season lasts. Book a table or walk in. ### Salons and spas (https://www.posthell.com/for/salons) Salon marketing is 90% done the moment you take the after photo. The missing 10%, the caption, the timing, the posting, is what posthell's AI team handles: tell it what you did (the color correction, the new stylist, the Thursday cancellations) and it drafts posts for Instagram, Facebook, and Google Business. You approve from the front desk. Example. The owner's note: "two openings this thursday afternoon from a cancellation, and sofia just finished a balayage correction that took four hours and looks incredible" - Instagram draft: Four hours in the chair with Sofia and this balayage correction speaks for itself. Swipe for the before. Also: two Thursday afternoon openings just appeared, first come first served. - Facebook draft: Rare thing: two openings this Thursday afternoon from a cancellation. And if you need convincing, the four-hour balayage correction Sofia just finished should do it. Book before someone else does. - Google Business draft: Two appointment openings this Thursday afternoon. Color, cuts, and corrections available. Call or book online to grab one. ### Fitness studios (https://www.posthell.com/for/fitness-studios) A studio's best content happens mid-class: the member who hit their first pull-up, the 6am crew's streak, the challenge leaderboard. By the time you could post it, you are coaching again. posthell's AI team catches it: one message about what happened and the Instagram, Facebook, and Google Business drafts are waiting for your approval when class ends. Example. The owner's note: "maria hit her first strict pull-up today after 8 months of showing up at 6am, whole class cheered" - Instagram draft: Eight months of 6am sessions, and today Maria got her first strict pull-up. The whole class stopped to cheer, which tells you everything about this crew. Consistency isn't glamorous until suddenly it is. - Facebook draft: Big moment at the 6am class today: Maria's first strict pull-up, eight months in the making. This is what showing up looks like. Congratulations, Maria, the whole gym is proud. - Google Business draft: Our members put in the work: this week one of our 6am regulars hit her first strict pull-up after eight months of consistent training. New member intros run every week. Come try a class. ### Photographers (https://www.posthell.com/for/photographers) Photographers have the opposite problem from every other business: too much visual content and no appetite for writing. posthell's AI team is the writer: tell it about the shoot (where, what made it special, what you loved) and it drafts the Instagram caption, the Facebook post, and the Pinterest description, each in your voice, each written for how that network actually surfaces work. Example. The owner's note: "shot a lakeside wedding saturday, golden hour came through right at the vows, couple asked for zero posed shots which made it even better" - Instagram draft: Saturday, lakeside, and golden hour arrived exactly at the vows. The couple asked for zero posed shots, and honestly, that's when weddings photograph best: nothing staged, everything true. - Facebook draft: This lakeside wedding on Saturday was a gift: golden hour hit right at the vows, and the couple wanted zero posed shots. Documentary-style weddings are becoming my favorite work. Booking for next season now. - Pinterest draft: Lakeside wedding at golden hour, fully candid, no posed shots. Documentary wedding photography inspiration for couples who want their day photographed as it actually happened. ### Contractors (https://www.posthell.com/for/contractors) Home services run on proof: the kitchen you finished, the roof you beat the storm to, the review from the client who thought it couldn't be done. posthell's AI team turns one text from the truck into the Facebook post, the Google Business update, and the Instagram caption, in your voice, with nothing invented. You add the photos and tap approve. Example. The owner's note: "wrapped up the hendersons kitchen today, the island took three weeks because the stone came in wrong but the crew turned it around" - Facebook draft: The Hendersons' kitchen is done. The island alone took three weeks, the stone came in wrong and the crew refused to install something that wasn't right. That's the difference between finished and finished properly. - Google Business draft: Another kitchen remodel completed this week. When the island stone arrived wrong, we reordered rather than compromise, and the finished result was worth the wait. Get in touch for a quote on your remodel. - Instagram draft: Three weeks on this island because the stone came in wrong and we don't install 'close enough'. The Hendersons' kitchen, done properly. Swipe for the before. ### Accountants (https://www.posthell.com/for/accountants) Accountants win clients by being the visibly sensible one: the deadline reminder that saved someone a penalty, the plain-language explanation of a rule change, the 'yes, that's deductible, but' post. posthell's AI team drafts those from your notes for LinkedIn, Facebook, and your Google profile, and its grounding rule matters more here than anywhere: it never invents a number, a date, or a rule. You state the facts; it writes the post; you approve. Example. The owner's note: "reminder for clients, quarterly estimated payments are due in two weeks, and every january i see the same panic from people who skipped one" - LinkedIn draft: Quarterly estimated payments are due in two weeks. Every January I meet someone who skipped a quarter 'just this once' and got an unpleasant surprise. Two weeks is plenty of time to avoid being that story. If you're not sure what you owe, ask now, not in January. - Facebook draft: Friendly reminder from your accountant: quarterly estimated payments are due in two weeks. Skipping one feels harmless in the moment and looks very different in January. Not sure of your number? Send me a message this week. - Google Business draft: Quarterly estimated tax payments are due in two weeks. If you are self-employed or run a small business and are unsure what you owe, we can help you calculate it before the deadline. ### Consultants and coaches (https://www.posthell.com/for/consultants) For a consultant, the feed is the storefront: people hire the person whose thinking they have already sampled. The standard fix is a ghostwriter at $1,000 or more a month who takes weeks to almost catch your voice. posthell's AI team drafts from your week instead: tell it what you worked on, what you noticed, what you would tell a client for free, and it writes the LinkedIn post, the X version, and the Threads version, in your voice, grounded in your words, held for your approval. Example. The owner's note: "client wanted to redo their whole onboarding flow, turned out the fix was rewriting two emails, cut churn noticeably in the first month" - LinkedIn draft: A client came to me wanting to rebuild their entire onboarding flow. We rewrote two emails instead. Churn dropped noticeably within the first month. The expensive-looking problem is often hiding a cheap fix, and finding it is the actual job. - X draft: Client wanted to rebuild their whole onboarding flow. The fix was rewriting two emails. Churn dropped in month one. Diagnosis before surgery, always. - Threads draft: Consulting truth: the client asked for an onboarding rebuild, the fix was two rewritten emails, churn dropped within a month. Half this job is talking people out of the big project. ### Law firms (https://www.posthell.com/for/lawyers) Legal marketing has one hard constraint: every public word carries professional weight. That is why posthell fits law better than autopilot tools do. Its AI team drafts from your notes only, is banned from inventing facts or outcomes, and holds every post for your explicit approval, so the review step your profession requires is the workflow, not a workaround. What it removes is the blank page and the posting that never happens between billables. Example. The owner's note: "getting a lot of calls lately from people who signed leases without reading the early termination clause, worth a post warning about it" - LinkedIn draft: A pattern from recent consultations: tenants signing leases without reading the early termination clause, then discovering what breaking the lease actually costs. Two minutes with that one clause before signing saves most of these calls. If you are about to sign, read it, and if it is unclear, ask. - Google Business draft: We have seen a rise in lease disputes involving early termination clauses. If you are signing a lease, read that clause before you commit. If you are already in a dispute, we can help you understand your options. - Facebook draft: Free advice from a lot of recent calls: before you sign a lease, read the early termination clause. It decides what leaving early will cost you, and most people discover it too late. Questions about a lease you are looking at? That is what we are here for. ### Ecommerce brands (https://www.posthell.com/for/ecommerce) Small ecommerce brands live and die on presence: the restock announcement, the launch tease, the behind-the-scenes that makes people root for the shop. When one person runs everything, that is the job that slips. posthell's AI team drafts it from your week, tailors Instagram, Facebook, and Pinterest versions, schedules them at your best times, and waits for your approval between orders. Example. The owner's note: "the ceramic mugs restock landed today, 40 of them, last batch sold out in a week so I expect these to go fast" - Instagram draft: The ceramic mugs are back. 40 of them, and the last batch was gone in a week, so this is your fair warning. Link in bio before they do the thing again. - Facebook draft: Restock day: the ceramic mugs are back in the shop, 40 available. Last time they sold out in a week, and repeat restocks tend to go faster. Grab yours while the shelf is full. - Pinterest draft: Handmade ceramic mugs, back in stock in a small batch of 40. Small-batch ceramic tableware for slow mornings, made to be used daily. ## Honest comparisons posthell publishes fair comparison pages, including what each alternative is genuinely good at: ### posthell vs Buffer (https://www.posthell.com/compare/buffer) Buffer is clean, beginner-friendly, and its free plan is a fine way to dip a toe in. But it is a scheduler: you still have to write everything, and the bill climbs per channel every time you add a network. posthell is a different job. You tell it what happened this week, it writes the posts in your voice, tailors them per network, and holds them for your approval, on one flat price with 10 to 40 channels included, X among them. If your problem is a queue to fill, Buffer works. If your problem is that the posts never get written, posthell is built for that. ### posthell vs Hootsuite (https://www.posthell.com/compare/hootsuite) Hootsuite is powerful and genuinely built for teams that manage many accounts with approvals, inboxes and reporting. For the owner of a small business that power is mostly weight: the price is high, the dashboard is dense, and you are paying for a marketing department's toolkit you do not have the marketing department for. posthell does the job that owner actually needs done, it writes the posts from what happened this week, tailors them per network, schedules them and drafts replies to comments and reviews, for a fraction of the price and almost no setup. ### posthell vs Publer (https://www.posthell.com/compare/publer) Publer is one of the better-value schedulers and genuinely capable, with recycling, watermarking and a long feature list. But it is still a tool you configure and feed: the words are your job, and the surface area nudges toward teams and workspaces. posthell makes the opposite bet. You tell it what happened in your business, it writes the posts in your voice and tailors them per network, and you approve. Fewer knobs, one flat price, and the writing done for you rather than handed back as an empty box. ### posthell vs Hypefury (https://www.posthell.com/compare/hypefury) Hypefury is excellent if X is your whole world: autoplugs, retweet automation and growth features are its core. The moment you want to take the same update to LinkedIn, Threads, Instagram and Bluesky without rewriting it three times, you have outgrown an X-first tool. posthell is multi-network from the first screen, with X metered honestly rather than treated as the only channel. ### posthell vs Typefully (https://www.posthell.com/compare/typefully) Typefully nails the writing experience for X and threads, and it has grown into other networks. Its center of gravity is still the writer's canvas. posthell's center of gravity is distribution: tailoring one update per platform, scheduling reliably across 15 networks, and seeing which post actually moved traffic and followers. If you want a place to write, Typefully is great. If you want a system that writes and posts for you, posthell is built for that. ### posthell vs post-bridge (https://www.posthell.com/compare/post-bridge) post-bridge is a clean, affordable cross-poster, and if you already write your own posts and just need them pushed to several networks at once, it does the job well. posthell is a bigger job. You tell it what happened in your business, it writes the posts in your voice and tailors them per network, then it publishes with automatic retries so a post never silently fails, meters X at the exact passthrough rate so the bill never surprises you, and shows which post actually drove traffic and followers. Cross-posting is the easy part; posthell handles the writing and the reliability around it. ### posthell vs Later (https://www.posthell.com/compare/later) Later is genuinely good at the visual side: a media library, a drag-and-drop grid planner, and a feed preview, ideal if planning how your Instagram looks is the job. But you still write every caption yourself, and Later does not touch the surfaces a local business lives or dies on, your Google Business Profile and your reviews. posthell is shaped for the owner, not the grid. You shoot the photo, it writes the caption in your voice, posts to Instagram, Facebook and Google Business, and drafts a reply to every review for your approval. Later plans the feed; posthell does the work around it. ### posthell vs Sprout Social (https://www.posthell.com/compare/sprout-social) Sprout Social is the right pick when you have to prove social to somebody else. Its reporting and listening are the deepest in this category, and if a board, a client or a finance team asks where the engagement came from, Sprout's reports are the ones that survive that meeting. The catch is the shape of the bill and the shape of the work: it is priced per seat, so a three person team costs three times one person, and it hands you better tools rather than finished posts. posthell is priced per business, not per seat, and it writes the posts from what you tell it happened that week, then waits for your approval. If you have a marketing team to equip, buy Sprout Social. If you are the marketing team and the posts never get written, that is the job posthell was built for. ### posthell vs SocialBee (https://www.posthell.com/compare/socialbee) SocialBee is strong if your strategy is evergreen recycling: categories, queues and a content library that re-posts on a cycle. But you write that library yourself, and it suits a brand that plans content in bulk. A local business owner is usually posting about what actually happened this week, the finished job, the new special, the five-star review, where the value is having the post written for you and never missing one, not a recycling engine to maintain. posthell writes those fresh posts from one note and holds them for your approval. ### posthell vs Postiz (https://www.posthell.com/compare/postiz) Postiz is an impressive open-source project: 30+ networks, AI generation, an API, and full self-hosting if you want to own the stack. That is exactly who it is for, people who want to operate their own tool. posthell is for people who do not want another system to maintain: you tell it what happened, it writes the posts and posts everywhere from one box, and you get a straight answer about which network is actually growing you. If running your own Postgres and platform apps sounds fun, Postiz is a great choice. If you would rather spend that time on the actual work, posthell is built for you. ### posthell vs $99 Social (https://www.posthell.com/compare/99-dollar-social) $99 Social solved the problem that kills most small-business accounts: silence. For $99 a month, month to month, a human team keeps your profiles alive, and if the alternative is posting nothing, that is real value. The structural limit is grounding: a team writing for many clients works from your onboarding info, not from your week, so content trends toward your industry rather than your business. posthell flips that. You send one note about what happened this week, the AI team drafts posts in your voice from exactly that, and nothing publishes until you approve it. You trade zero involvement for two minutes of approval taps, and get posts about your actual business. ### posthell vs Feedbird (https://www.posthell.com/compare/feedbird) Feedbird is a genuinely well-run service: a dedicated account manager, real designers and copywriters, responsive support, and mostly happy customers. If you want a human team and zero involvement, it is a strong pick. The economics are the limit: at roughly $10 to $20 per post, your batch is small and your writer covers many accounts, which is why their own customers note it takes time for creators to catch your voice. posthell inverts the model. Unlimited drafts from an AI team that is grounded in what you tell it happened each week, banned from inventing facts, and gated behind your approval. The honest framing: generic human content and generic AI content have the same problem, and grounding, not the author, is what fixes it. ## The MCP server (agentic posting) - Endpoint: https://www.posthell.com/api/mcp (remote MCP, streamable HTTP). Auth: per-user API key as a Bearer token, created in the dashboard's Agents tab. - Tools: - shape_post: Turns rough notes into 2-3 post angles, in the user's voice. Grounded only in the notes - never invents facts. - create_draft: Queues a draft, optionally with a suggested time. The user approves it in the dashboard before anything is published. - publish_post: Publishes for real, now or scheduled, to ALL the user's connected networks including X - only when the user enables publishing for that key (off by default). X posts spend the user's X credits, and the credit wallet hard-caps that spend. - list_posts: Reads the queue and recent posts, with engagement metrics on published ones, so an agent never drafts the same thing twice and learns which topics perform. - get_growth: Follower growth per network, so an agent knows where posting matters most. - Safety model: agents draft and read by default; a human approves every post from the posthell queue. Autonomous publishing is a per-key opt-in ('posts without asking'); the credit wallet hard-caps X spend, so an agent can never run an open-ended bill. - Rate limits per user: shape_post 6/min, create_draft 12/min (max 30 drafts/day), reads 30/min. - CLI: posthell-cli on npm (npx posthell-cli) wraps the same MCP tools with the same auth and rules - for agents and scripts without an MCP client. ## How to connect an AI agent Create an API key in the posthell dashboard (Agents tab), then add posthell to your client (key shown as YOUR_API_KEY): ### Claude Code One command in your terminal. Works immediately in every project. ``` claude mcp add --transport http posthell https://www.posthell.com/api/mcp --header "Authorization: Bearer YOUR_API_KEY" ``` Then just ask: “I shipped dark mode today - draft a post about it.” ### Cursor Add posthell to ~/.cursor/mcp.json (or Cursor Settings → MCP → Add new server). ``` { "mcpServers": { "posthell": { "url": "https://www.posthell.com/api/mcp", "headers": { "Authorization": "Bearer YOUR_API_KEY" } } } } ``` Restart Cursor after saving; posthell appears under MCP tools. ### Claude Desktop Claude Desktop connects via the mcp-remote bridge. Settings → Developer → Edit Config, then add: ``` { "mcpServers": { "posthell": { "command": "npx", "args": [ "-y", "mcp-remote", "https://www.posthell.com/api/mcp", "--header", "Authorization: Bearer YOUR_API_KEY" ] } } } ``` Restart Claude Desktop and posthell shows up in the tools menu. ### VS Code GitHub Copilot agent mode picks it up with one command: ``` code --add-mcp '{"name":"posthell","type":"http","url":"https://www.posthell.com/api/mcp","headers":{"Authorization":"Bearer YOUR_API_KEY"}}' ``` Or add the same object under “servers” in .vscode/mcp.json. ### Gemini CLI Add posthell to ~/.gemini/settings.json: ``` { "mcpServers": { "posthell": { "httpUrl": "https://www.posthell.com/api/mcp", "headers": { "Authorization": "Bearer YOUR_API_KEY" } } } } ``` Restart the CLI; check with /mcp. ### Windsurf Add posthell to ~/.codeium/windsurf/mcp_config.json: ``` { "mcpServers": { "posthell": { "serverUrl": "https://www.posthell.com/api/mcp", "headers": { "Authorization": "Bearer YOUR_API_KEY" } } } } ``` Refresh MCP servers from Windsurf's Cascade settings. ### Anything else Any MCP client that speaks streamable HTTP works - point it here with your key as a Bearer token: ``` https://www.posthell.com/api/mcp ``` ``` Authorization: Bearer YOUR_API_KEY ``` Tools are self-describing: connect and call tools/list. ## What an agent can automate, per network - X (Twitter): Let your AI agent post X threads and updates on its own through posthell. X is metered at the exact passthrough rate, and your credit wallet caps the spend, so an agent can never run up an open-ended bill. (https://www.posthell.com/automate/x) - LinkedIn: Let your AI agent publish LinkedIn text posts on its own. Give it your build-in-public notes on a cron heartbeat and it ships a professional update to your feed. Unlimited, no credits. (https://www.posthell.com/automate/linkedin) - Instagram: Let your AI agent publish Instagram text captions and updates on its own through posthell. Autonomous, unlimited, never metered. The agent posts text, not Reels or images. (https://www.posthell.com/automate/instagram) - Threads: Let your AI agent publish Threads posts on its own through posthell. It writes in the calmer Threads voice and ships autonomously. Unlimited, never metered, text posts only. (https://www.posthell.com/automate/threads) - Bluesky: Let your AI agent publish Bluesky posts on its own through posthell. Stay early on a growing network with an agent posting text updates autonomously. Unlimited, never metered. (https://www.posthell.com/automate/bluesky) - Facebook: Let your AI agent keep your Facebook page active with autonomous text updates through posthell. No more stale page. Unlimited, never metered, text posts only. (https://www.posthell.com/automate/facebook) - TikTok: Let your AI agent publish TikTok text posts on its own through posthell. Unlimited and never metered. Be honest: the agent posts text, not videos or slideshows. (https://www.posthell.com/automate/tiktok) - YouTube: Let your AI agent publish YouTube community text posts on its own through posthell. Unlimited and never metered. The agent posts text updates, not videos. (https://www.posthell.com/automate/youtube) - Pinterest: Let your AI agent publish Pinterest text updates on its own through posthell. Unlimited and never metered. The agent posts text, not image pins. (https://www.posthell.com/automate/pinterest) - Reddit: Let your AI agent draft or publish Reddit text posts through posthell. Handle each subreddit's own rules and voice. Unlimited, never metered. Post carefully, Reddit is unforgiving. (https://www.posthell.com/automate/reddit) - Telegram: Let your AI agent broadcast to your Telegram channel on its own through posthell. Keep an opt-in audience fed on a rhythm. Unlimited, never metered, text broadcasts. (https://www.posthell.com/automate/telegram) - Discord: Let your AI agent post announcements to your Discord server on its own through posthell. Keep your community in the loop automatically. Unlimited, never metered, text posts. (https://www.posthell.com/automate/discord) - Snapchat: Let your AI agent publish Snapchat text posts on its own through posthell. Unlimited and never metered. The agent posts text, not Snaps or video. (https://www.posthell.com/automate/snapchat) - Google Business Profile: Let your AI agent keep your Google Business Profile fresh with autonomous text posts through posthell. An active profile helps local search. Unlimited, never metered. (https://www.posthell.com/automate/google-business) - WhatsApp: Let your AI agent broadcast to your WhatsApp channel on its own through posthell. Reach an opt-in audience on the app they check most. Unlimited, never metered, text broadcasts. (https://www.posthell.com/automate/whatsapp) ## Questions and answers Q: What does posthell actually do? A: You tell it what happened in your business: a finished job, a new offer, a busy weekend, a five-star review. It writes the posts in your voice, tailors them for each network, schedules them at good times, and drafts replies to comments. Nothing is published until you approve it. Q: Do I need to be technical? A: No. You talk to it in plain language, in the app or from your phone, the way you would text an employee. If you are technical, there is also an MCP server and a CLI so your own AI tools can draft into the same queue; setup lives at posthell.com/mcp. Q: Which platforms can I post to? A: Facebook, Instagram, Google Business, LinkedIn, X, TikTok, YouTube, Threads, Bluesky, Pinterest, Reddit, Telegram, Discord, Snapchat and WhatsApp. Connect the ones you want, up to your plan's channel limit. Q: Is posthell an AI social media manager? A: Yes, that is the category. Instead of handing you a blank composer, it does the job a social media manager would: asks what happened in your business, writes and schedules the posts, watches comments and reviews, and shows you what grew. The difference from hiring one is the price, from $12 a month, and that you approve everything. Q: Can it reply to my Google reviews? A: Yes. posthell pulls your Google Business and Facebook reviews into one inbox, and on every plan above Solo it drafts a reply for each: specific thanks on praise, a calm move-it-offline reply on complaints, never an invented discount or promise. Replies always wait for your tap, at every autonomy level. Q: Will the posts sound like AI? A: That is the thing we obsess over. It only works from what you told it: your facts, your numbers, your phrasing, even your lowercase if that is how you type. It never invents details, never adds hashtag spam or influencer cliches, and you can edit every word before anything goes out. Q: How does the price compare to hiring someone? A: A freelancer typically runs $500 a month and done-for-you services charge $99 to $199. posthell runs from $12 a month for one person posting for themselves to $149 for the biggest business plan, about 25% less billed yearly. Q: Can it post without me? A: Only if you tell it to. By default every post waits in Review for your approval. On Pro, Team and Department you can put chosen networks on autopilot inside guardrails you set, and pull any network back to approval mode at any time. Q: How many AI-written posts do I get? A: Between 40 (Solo) and 500 (Department) AI generations a month, depending on plan; the 7 day trial includes 30. Writing a post from your note and tailoring it per network each count as one. Writing by hand is always free and unlimited. Q: Why are only X posts metered? A: Posting to X costs us per request, and an X post with a link costs about 13 times a plain one. So we meter X with credits to keep your price honest: plans include between 200 and 1,000 X posts a month. Every other network is free to serve, so it is unlimited. Q: Is there a free trial? A: Yes. Every plan on monthly billing starts with a 7 day free trial: card up front, cancel in two clicks. During the trial X posting is capped at 56 plain posts. After day 7 the plan you picked starts at its normal price and the full allowance unlocks, and we email you the day before it converts, so there are no surprise charges. Q: Do you store my social passwords? A: No. You connect each account through its official login, and the access lives with our publishing partner, not in our database. Disconnect any time and it is wiped. Q: What happens if a post fails to publish? A: We retry with backoff. If it still cannot go out, the post is marked failed and any X credits it used are refunded automatically. Q: What is an MCP server? A: MCP (Model Context Protocol) is an open standard that lets AI agents call external tools. posthell runs a remote MCP server, so any MCP-capable agent (Claude Code, Cursor, VS Code, Claude Desktop, Gemini CLI, Windsurf, and others) can work with your posthell account: shape rough notes into post drafts, queue drafts, read your post queue, and read your follower growth. Q: Is there an MCP server for social media posting? A: Yes. posthell is a remote MCP server for social media: agents shape notes into posts, queue drafts, and (if you opt a key in) publish to 15 networks including X, LinkedIn, Instagram, TikTok, Threads and Bluesky. Setup is one command per client. Q: Can Claude post to X or LinkedIn for me? A: Yes. Connect Claude Code (or Claude Desktop) to posthell's MCP server, tell it what you shipped, and it drafts the post into your queue; you approve and posthell publishes to X, LinkedIn and any other network you connected. Flip a key to autonomous publishing and Claude can post without asking, with X spend capped by your credit wallet. Q: Can my agent publish posts on its own? A: By default, no: agents draft and every draft waits in your queue until you approve it. If you want autopilot, autonomous publishing is a per-key opt-in you flip in the dashboard; the agent then publishes to all your connected networks, X included, and your credit wallet hard-caps what it can spend. Q: How do I get an API key? A: Sign in to posthell, open the Agents tab on the dashboard, and create a key. The key is shown once, you can hold up to 5 active keys, and any key can be revoked instantly. Use it as a Bearer token in the Authorization header. Q: Is agent access included in every plan? A: Yes. The MCP server is included on every plan and the free trial. AI drafting through shape_post shares your plan's monthly AI generation quota (10 on trial, 60 on Assistant, 200 on Team, 400 on Department); reading the queue and growth stats is free. Q: What are the rate limits? A: Per user: shape_post 6 calls/min, create_draft 12/min (and at most 30 queued drafts per day), reads 30/min. Enough for a daily posting workflow with plenty of headroom; the caps exist to keep one runaway loop from burning your AI quota. Q: Does it work with ChatGPT or custom agents? A: Any client that speaks MCP over streamable HTTP works, including custom agents built with the Anthropic, OpenAI, or Vercel AI SDKs. Point the client at the endpoint, pass your key as a Bearer token, and call tools/list to discover the tools. More: https://www.posthell.com/llms.txt (index of every public page) · https://www.posthell.com/mcp (MCP docs) · https://www.posthell.com/automate (agent automation by network)