posthell vs Metricool
Metricool is built for people who like the numbers: competitors, best times, reports. posthell is built for the owner who needs the posts written.
By Rohan Gotwal, Founder, posthellUpdated October 20, 2026Metricool gives you a lot for the money. The free plan is real, paid plans are priced per brand rather than per profile, and the analytics go further than most tools at this price: competitor tracking, best times to post and reports, plus an inbox and ad management. It is a toolkit for someone who handles social media as part of their job. The writing is still yours, and its AI assistant runs on a small monthly allowance of credits per brand. posthell is narrower and does the other half. You tell it what happened this week, it writes the posts in your voice, makes a version for each network and waits for your approval. If you want to study your numbers and your competitors, Metricool is the better tool. If you want this week's posts done, that is posthell's job.
posthell vs Metricool at a glance
| Compared on | posthell | Metricool |
|---|---|---|
| Pricing model | Three flat plans. Solo is $12 a month ($10 billed yearly), Pro $24 ($18) and Assistant $49 ($37). 7 days free on the monthly plans, card required. | Priced per brand (one business, one profile per network), with a free plan for one brand. X is a paid add-on per account, as of this update. |
| Who writes the posts | posthell writes them from a line about your week, or from your website at sign-up, in your voice and without inventing facts | You do. An AI assistant helps on a monthly allowance of credits. |
| Built for | The owner of a small business with nobody on staff for social media | Social media managers and teams, and agencies with several brands |
| Networks | 9 networks: X, LinkedIn, Instagram, Threads, Bluesky, Facebook, TikTok, YouTube and Pinterest. No Google Business. | Instagram, Facebook, Threads, TikTok, YouTube, Pinterest, LinkedIn (paid plans), Bluesky, Twitch, Google Business Profile and X (paid add-on) |
| Replying to comments | No comment inbox. You reply in each network's own app. | Yes, an inbox that includes Google Business Profile |
| Analytics | Views, likes, comments and shares per post, plus the days and hours that did best for you | Deep: competitor tracking, best times to post, reports and long history on paid plans |
| Getting started | Paste your website and see three finished posts before you pay, then approve drafts | Free sign-up, with plenty to set up and explore before your first post |
Why people switch from Metricool to posthell
Reports show what worked. They do not write next week.
Metricool can tell a florist that Tuesday's reel beat Friday's photo. It cannot tell her what to say about this weekend's three weddings. posthell starts there: she types one line about the weekend and gets the posts, written the way she talks.
X without an add-on
Metricool charges for X on top of the plan, per account, as of this update. posthell counts an X post like any other post against your plan's monthly posts (300 on Solo, 1,000 on Pro and no monthly cap on Assistant).
Analytics short enough to read
posthell's analytics are deliberately brief: views, likes, comments and shares per post, a daily chart, and the days and hours that did best for you. For an owner who opens the app twice a week, that is the part worth reading.
Which one is right for you
To be fair to Metricool: Analytics and competitor benchmarking that go deep for the price, a usable free plan, plus Google Business support and an inbox in the same tool.
- You want the posts written, and the numbers are a nice extra
- A dashboard full of reports feels like more work, not less
- X is one of your networks and you do not want to pay extra for it
- You want to track competitors and read detailed reports
- You post to Google Business Profile or want comments in an inbox
- A free plan for one brand covers what you need
Moving from Metricool takes minutes, not a migration
Paste your website when you sign up and posthell shows you three finished posts, written for your business, before you pay. Then connect your accounts and approve the drafts. There is no content library to import and no dashboard to relearn.
Frequently asked questions
Is posthell a good Metricool alternative?
Yes, if the posts not getting written is your problem. Metricool is the stronger analytics tool and has a free plan; posthell writes your posts from what you tell it happened, makes a version for each network and waits for your approval.
Is Metricool free?
Metricool has a free plan for one brand with a monthly post limit and no LinkedIn, as of this update; paid plans are priced by the number of brands. posthell skips the free plan and offers a trial instead (7 days free on the monthly plans, card required).
Does posthell track competitors like Metricool?
No. posthell's analytics cover your own posts: views, likes, comments and shares, and the days and hours that did best. If you want to watch other businesses' accounts, Metricool does that well.
Does Metricool have an MCP server for AI tools?
Yes. Metricool runs an official MCP server on every plan, including the free one, so an AI tool can schedule and edit posts, send them for review and read analytics in Metricool (per its help centre as of this update). posthell has one too, as an optional extra for technical users (docs at posthell.com/mcp); by default anything an AI tool sends it waits in Review for your approval.
Where the Metricool facts come from
Checked on October 20, 2026. Plans and features change, so check with Metricool before you buy.
Related reading
Tell it what happened this week. Approve the posts.
posthell writes your posts in your voice, makes a version for each network you use (it publishes to X, LinkedIn, Instagram, Threads, Bluesky, Facebook, TikTok, YouTube and Pinterest) and schedules them. Nothing goes out until you approve it. Plans from $12 a month, with 7 days free on the monthly plans.