Social media for studios that coach all day
You coach at 6am and 7pm, and the feed dies in between. posthell turns member wins, schedule changes, and challenges into posts, drafted the moment you text them.
By Rohan Gotwal, Founder, posthellUpdated July 22, 2026A studio's best content happens mid-class: the member who hit their first pull-up, the 6am crew's streak, the challenge leaderboard. By the time you could post it, you are coaching again. posthell's AI team catches it: one message about what happened and the Instagram, Facebook, and Google Business drafts are waiting for your approval when class ends.
One note becomes the week's posts
“maria hit her first strict pull-up today after 8 months of showing up at 6am, whole class cheered”
Eight months of 6am sessions, and today Maria got her first strict pull-up. The whole class stopped to cheer, which tells you everything about this crew. Consistency isn't glamorous until suddenly it is.
Big moment at the 6am class today: Maria's first strict pull-up, eight months in the making. This is what showing up looks like. Congratulations, Maria, the whole gym is proud.
Our members put in the work: this week one of our 6am regulars hit her first strict pull-up after eight months of consistent training. New member intros run every week. Come try a class.
Illustrative drafts. Yours are written from your own note, in your voice, and nothing publishes until you approve it.
What your AI team handles
Member wins, posted same-day
The milestone you announce in class becomes the post that fills your intro sessions. Text it between classes; the drafts are ready before your next warm-up. Get the member's OK, then tap approve.
Schedule changes that actually reach people
Holiday hours, a new class time, a coach substitution: one note publishes it to Instagram, Facebook, and your Google profile at once, so nobody shows up to a locked door.
Challenges with momentum
Kickoff, midpoint, and finish-line posts drafted from your updates keep a challenge visible for its whole run, which is what makes the next one bigger.
Approval between classes
The queue is built for a coach's day: drafts wait, the morning email shows what needs a tap, and nothing posts without you.
How it works
Connect your accounts
Link the networks your customers actually check, in a couple of clicks. We never see your passwords.
Tell your team what happened
One rough sentence about the studio this week is enough. The AI team writes the posts in your voice, tailored per network, and proposes times.
Approve from your phone
Drafts wait in a review queue, and the morning email lets you approve with one tap. Nothing publishes without you.
Frequently asked questions
What should a gym or fitness studio post?
Member milestones (with their permission), class and schedule updates, and challenge progress. Milestone posts are the highest-converting content a studio has because they show real people succeeding, which is the product.
Should I post member photos and names?
Only with their OK, and the approval step exists exactly for that: posthell drafts from your note, and you confirm you have the member's permission before tapping approve. Nothing publishes on its own.
Can posthell keep posting while I coach?
Yes: batch your approvals in the morning and the schedule publishes through the day. On the Team plan you can put a trusted account on autopilot with guardrails like quiet hours and banned topics, and replies still always wait for you.
What does posthell cost for a studio?
From $49/mo ($37/mo billed yearly) with a 7-day free trial, which for most studios replaces a $99-199/mo content service that has never been inside your gym.
Hire the AI team, keep the final say
posthell writes from what actually happened in your business, tailors each post per network, schedules it, and drafts your review replies. Fitness studios are exactly who it was built for. From $37/mo billed yearly, with a 7-day free trial.