Social media for restaurants, run from the pass
The special changes, the menu evolves, the kitchen has stories, and none of it gets posted because it's Friday and you're slammed. posthell turns one note into the posts and drafts your review replies.
By Rohan Gotwal, Founder, posthellUpdated July 22, 2026Nobody has less time to post than a restaurant owner, and no business gets judged harder on a dead Instagram. posthell's AI team runs the feed from what is actually happening: text it the special, the new menu item, or the story from last night's service, and it writes the Instagram caption, the Facebook post, and the Google Business update. Reviews land in the same inbox with replies drafted for your tap.
One note becomes the week's posts
“pumpkin ravioli goes on the menu friday, squash comes from the farm stand two streets over”
Starting Friday: pumpkin ravioli. The squash comes from the farm stand two streets over, which means it was in the ground this week. Some dishes deserve a season, not a permanent menu slot.
New on the menu this Friday: pumpkin ravioli, made with squash from the farm stand two streets over. It stays as long as the squash does, so don't overthink it.
Seasonal special starting Friday: pumpkin ravioli with locally grown squash from two streets over. Available while the season lasts. Book a table or walk in.
Illustrative drafts. Yours are written from your own note, in your voice, and nothing publishes until you approve it.
What your AI team handles
Specials posted before service, not after
Text the special while the menu is being printed and the posts are drafted before you tie your apron. Add a photo from the pass, approve, done.
Review replies that fill tables
Diners read how you answer the 2-star review before they book. posthell collects Google and Facebook reviews in one inbox and, on the Team plan, drafts calm, specific replies that never argue and never invent a comped meal.
Google Business, always fresh
The profile people see when they search your name gets a weekly update, scheduled ahead, which Google's own dashboard cannot do.
Your voice, not menu-speak
posthell mirrors how you actually talk about the food. If you'd never write 'culinary journey', neither will your posts. It is banned from inventing dishes, prices, or claims.
How it works
Connect your accounts
Link the networks your customers actually check, in a couple of clicks. We never see your passwords.
Tell your team what happened
One rough sentence about the restaurant this week is enough. The AI team writes the posts in your voice, tailored per network, and proposes times.
Approve from your phone
Drafts wait in a review queue, and the morning email lets you approve with one tap. Nothing publishes without you.
Frequently asked questions
What should a restaurant post on social media?
The things that change: specials, seasonal menu moves, and small true stories from service. Food photography helps, but timeliness converts, a special posted Thursday fills tables Friday. posthell drafts from one note so posting happens before service instead of never.
Do restaurants really need to reply to reviews?
Yes, because replies are read by the next hundred diners, not just the reviewer. A calm, specific reply to a bad review does more for bookings than most posts. posthell drafts each one for your approval so it actually happens.
Can posthell take the food photos?
No, and we will not pretend otherwise. You shoot the plate on your phone; posthell writes the caption per network, schedules it, and publishes. The words and timing were the part that never got done.
What does posthell cost for a restaurant?
From $49/mo ($37/mo billed yearly) with a 7-day free trial. The Team plan at $79/mo adds AI-drafted review replies, which for most restaurants is the feature that pays the bill.
Hire the AI team, keep the final say
posthell writes from what actually happened in your business, tailors each post per network, schedules it, and drafts your review replies. Restaurants are exactly who it was built for. From $37/mo billed yearly, with a 7-day free trial.