What should a coffee shop post on social media?

Whatever changed since last week: the guest coffee, a seasonal drink, a new pastry, hours that moved. Between those, post the people behind the bar (with their OK) and the small things regulars come back for. A cafe feed works when it sounds like the counter: something new, said plainly and often.

Is Instagram or TikTok better for a coffee shop?

They do different jobs. Instagram is where people look a cafe up to see the drinks and check you're open. TikTok suits short clips of the bar at work, like a pour or a tray of pastries coming out. Facebook keeps neighbors and older regulars up to date on hours and events. One note gets you all three versions, so you don't have to pick.

What if nothing new happened at the cafe this week?

Then the post can be small. posthell keeps a thin note to one short, honest line instead of padding it with invented specials, and a line like 'thanks for putting up with the Saturday queue' does more for regulars than a polished promo. On Mondays it also drafts a few posts from what it already knows about your cafe, and the Monday email lists them, so there is usually something waiting to approve.

Is posthell affordable for a small cafe?

It's priced like software: Solo is $12 a month ($10 billed yearly), Pro $24 ($18) and Assistant $49 ($37), each with a 7-day free trial on the monthly plans. What it replaces is the posting you'd otherwise do after close, or skip.

Is there a social media scheduler made for cafes and coffee shops?

posthell is built for owners like you: tell it what happened at your cafe this week and it writes a post for each network, tailors it, and schedules it. Nothing goes out until you approve it. It is from $12 a month ($10 billed yearly), with a 7-day free trial on the monthly plans.

Social media for cafes, done before the morning rush

The guest coffee changed and the seasonal drink came back, but nobody posted because you were on the bar from opening. posthell drafts the week's posts from one note, and you approve them before the doors open.

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Pebble & Pour Coffee

This month's guest coffee is a washed Ethiopian that tastes like peach and black tea. It's on filter and espresso until the bag runs out, so ask for it by name next time you're in.Scheduled · Mon 7:00 AM

Pebble & Pour Coffee

0:49Guest coffee of the month: a washed Ethiopian with peach and black tea in the cup. On filter and espresso while the bag lasts.Ready to post

Pebble & Pour Coffee

New guest coffee this month: a washed Ethiopian that tastes like peach and black tea. We're pouring it as filter and as espresso, so which are you trying first?Scheduled · Wed 7:00 AM

How one note about your cafe becomes a post for every network

guest coffee this month is a washed ethiopian, tastes like peach and black tea, we're pouring it as filter and espresso until the bag runs out

pebbleandpour
pebbleandpourThis month's guest coffee is a washed Ethiopian that tastes like peach and black tea. It's on filter and espresso until the bag runs out, so ask for it by name next time you're in.
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Guest coffee of the month: a washed Ethiopian with peach and black tea in the cup. On filter and espresso while the bag lasts.
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Pebble & Pour Coffee
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New guest coffee this month: a washed Ethiopian that tastes like peach and black tea. We're pouring it as filter and as espresso, so which are you trying first?
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What posthell handles for your cafe

People check a cafe's feed the way they read its chalkboard: to see what's on and whether you're open. The trouble is timing. Menu news happens during the morning rush, exactly when nobody can type. posthell lets you write the note whenever you have a minute, after close or on the walk in, and turns it into an Instagram post, a Facebook update for the regulars and a caption for the TikTok you shot behind the bar. Approve them from your phone and they go out at the times you set.

By Rohan Gotwal, Founder, posthell · Updated October 15, 2026

Written after close, posted mid-rush
Type the note when the shop is quiet, approve the drafts over your first coffee, and each post goes out at a posting time you set once, while you're busy pulling shots.
A menu that changes, said plainly
A seasonal drink or a new guest roaster gets one note and a version per network. posthell writes the way you talk at the counter, and it is built to leave out any tasting note, price or origin you didn't mention.
Hours the regulars actually see
Closing early for a private event, or open on the holiday: one note goes to Instagram and Facebook together, so regulars hear about it before they walk over. A photo of the sign on the door can also go up as an Instagram or Facebook Story, gone in a day.
Thursday's open mic, every Thursday
Put the open mic post on a weekly repeat and posthell publishes it again every Thursday. If you take orders online, put the order link in your Facebook posts, and Analytics shows which posts people liked and shared.