What should a bakery post on social media?

What's in the case today and when to order ahead. Between those, process shots like lamination or the first tray out give people a reason to keep looking, and finished custom cakes do double duty on Pinterest. The timely posts are the ones that sell, so the real job is getting them out early.

How far ahead should a bakery announce holiday pre-orders?

Early enough that people can plan, with reminders as the cutoff gets close. An announcement when orders open, a reminder halfway through and a last call a day or two before the deadline usually covers it. With posthell you write those notes once, approve the drafts together, and the calendar publishes each one on its day.

Should a bakery post when something sells out?

Yes. A sold-out post tells regulars when to come next time, and it's plain proof that people want what you bake. Keep it to what happened: posthell writes 'gone by 9:30' only if your note says so, and a time, a queue or a number you didn't mention stays out of the post.

What does posthell cost a bakery, and what's included?

Solo is $12 a month ($10 billed yearly), Pro $24 ($18) and Assistant $49 ($37), each with a 7-day free trial on the monthly plans. On Solo, Pro and Assistant, posthell can also generate an illustrative image, such as an autumn scene for a seasonal post, but for the bakes themselves use your own photo: customers compare the post with what's in the case.

Is there a social media scheduler made for bakeries?

posthell is built for owners like you: tell it what happened at your bakery this week and it writes a post for each network, tailors it, and schedules it. Nothing goes out until you approve it. It is from $12 a month ($10 billed yearly), with a 7-day free trial on the monthly plans.

Social media for bakeries, posted before the case sells out

You're baking before dawn, and half the case is sold before anyone posts a word about it. posthell turns a one-line note into the posts, so they go out while there's still something to sell.

Start 7 days free

From $12/mo · Card needed, cancel anytime · Nothing posts without your OK

Hollow Oak Bakery

Thanksgiving pie pre-orders are open until the 20th: pumpkin, pecan, apple or sweet potato. We only bake what's ordered that week, so there won't be spares in the case. Which one's going on your table?Scheduled · Tue 9:30 AM

Hollow Oak Bakery

Pumpkin, pecan, apple and sweet potato. Thanksgiving pie pre-orders are open until the 20th, and we only bake what's ordered that week, so there won't be spare pies in the case. Get your order in before then.Ready to post

Hollow Oak Bakery

Thanksgiving pies baked to order: pumpkin, pecan, apple and sweet potato. Pre-orders are open until the 20th, and only what's ordered gets baked that week.Scheduled · Thu 9:30 AM

How one note about your bakery becomes a post for every network

thanksgiving pie preorders are open until the 20th. pumpkin, pecan, apple and sweet potato. we only bake what's ordered that week so there won't be spare pies in the case

Hollow Oak Bakery
now ·
Thanksgiving pie pre-orders are open until the 20th: pumpkin, pecan, apple or sweet potato. We only bake what's ordered that week, so there won't be spares in the case. Which one's going on your table?
Like Comment Share
hollowoakbakery
hollowoakbakeryPumpkin, pecan, apple and sweet potato. Thanksgiving pie pre-orders are open until the 20th, and we only bake what's ordered that week, so there won't be spare pies in the case. Get your order in before then.
Save
Thanksgiving pies baked to order: pumpkin, pecan, apple and sweet potato. Pre-orders are open until
Hollow Oak Bakery

What posthell handles for your bakery

Bakery posts have a short shelf life. 'Cardamom buns are out' helps at seven and is useless at eleven, and holiday pre-orders only work if people hear about them before the cutoff. posthell is built around that timing. Send a note about what came out of the oven or what's open for ordering, and it writes a caption for Instagram, a short update for Facebook and a search-friendly description for each cake you pin. You take the photos and approve between batches; posthell does the writing.

By Rohan Gotwal, Founder, posthell · Updated October 15, 2026

Today's bake, posted while the tray is full
A note at six about what came out of the oven becomes the morning's posts. You snap the tray and posthell writes the captions, so the approved posts go up while there's still plenty in the case.
Pre-orders, announced on time
Thanksgiving pies and Christmas cookie boxes: queue every pre-order post in one sitting and each publishes on the day you pick. Cutoff dates and pickup times go out exactly as you typed them, and posthell isn't allowed to invent one you left out.
Custom cakes, found on Pinterest
People plan birthday and wedding cakes on Pinterest well before they order. Pin each custom cake you finish with a plain description of what it is, like a two-tier lemon cake with pressed flowers, and it can surface for the next person planning one.
Market days and stockists
Your stall at Saturday's market, or the cafe across town that now carries your sourdough: one note tells people where else to find you, on every network at once. A market-day post can repeat weekly through the season.