Social media for physios who are fully booked
You already have the content: recoveries, common mistakes, the question every patient asks. posthell turns one weekly note about your clinic into the posts, and you approve them between sessions.
By Rohan Gotwal, Founder, posthellUpdated July 22, 2026Physio clinics sit on the best content in local health: real recoveries, myths worth debunking, and the five questions every patient asks in week one. The problem was never material, it was the hour you do not have. posthell's AI team asks what happened this week, writes posts in your voice for the networks that matter locally, and holds everything for your approval.
One note becomes the week's posts
“seeing a lot of runners with shin pain now that marathon training season started, most of them ramped up mileage too fast”
Marathon season is here, and so is shin pain. The pattern we see most: mileage jumped 40% in two weeks. Your legs can absolutely handle marathon training. They just can't handle it all at once.
Training for a spring marathon? We're seeing a wave of shin pain from ramping mileage too quickly. If pain lasts more than a few runs, book an assessment before it becomes a stress injury.
PSA for local runners: marathon training season has officially arrived in our clinic. Most of the shin pain we're treating traces to one thing, too much mileage too soon. Build up gradually, and if it hurts for more than a week, come see us.
Illustrative drafts. Yours are written from your own note, in your voice, and nothing publishes until you approve it.
What your AI team handles
Clinic patterns become posts
What you saw this week (the sport season starting, the injury wave, the myth you corrected three times) is exactly what your community wants to read. One note in, per-network drafts out.
Local networks first
Physio patients come from Google searches and local Facebook, not X. posthell tailors each post for Google Business, Instagram, and Facebook, and keeps your profile fresh weekly.
Review replies drafted for you
A thoughtful reply to a recovery story reads as proof to every future patient. On the Team plan, posthell drafts each Google and Facebook review reply for your approval, grounded in what the reviewer actually wrote.
Nothing publishes itself
Every draft waits for your tap. Health content deserves a professional's eyes, so approval is the workflow, not an option.
How it works
Connect your accounts
Link the networks your customers actually check, in a couple of clicks. We never see your passwords.
Tell your team what happened
One rough sentence about the physio clinic this week is enough. The AI team writes the posts in your voice, tailored per network, and proposes times.
Approve from your phone
Drafts wait in a review queue, and the morning email lets you approve with one tap. Nothing publishes without you.
Frequently asked questions
What should a physiotherapist post on social media?
What you already say in the treatment room: the injury patterns you are seeing this season, the mistakes behind them, and plain-language answers to the questions every patient asks. Educational, local, and specific beats generic wellness content every time.
Does social media actually bring physio patients?
Indirectly but reliably: most patients search before booking, and an active Google Business Profile plus a live Facebook page is the difference between looking open and looking abandoned. The post they see rarely books them alone; the alive profile closes the ones already deciding.
Can I make health claims in AI-written posts?
posthell writes only from your note and invents nothing, so the claims are yours and you approve every word before it publishes. Keep advice general and evidence-based in your notes and the posts stay defensible.
How much time does this actually take?
One note about your week (a sentence or two) and a couple of minutes approving drafts from your phone. The morning email shows what is queued and lets you approve with one tap.
Hire the AI team, keep the final say
posthell writes from what actually happened in your business, tailors each post per network, schedules it, and drafts your review replies. Physiotherapists are exactly who it was built for. From $37/mo billed yearly, with a 7-day free trial.