A physical therapy clinic should post what it is seeing in clinic this season, plain answers to first-visit questions, short education like one exercise or one myth, team and clinic news, and open slots. Keep the advice general, and keep patients out of posts unless they have agreed in writing.
If you run a physical therapy clinic (a physiotherapy clinic, if you are in the UK, Ireland or Australia), you already have more to post than time to post it. Below are 18 social media post ideas, each with the note a physio would type between patients and the finished post. Every example below was written by posthell from the one-line note above it, then checked against that note. The clinic is Stride Lane Physio, a made-up Denver clinic with three physical therapists, the same one on our physio page.
What should a physical therapy clinic post on social media?#
Post what you see in clinic this season, answers to first-visit questions, short education, team and clinic news, and open slots. Keep patients out.
| Idea group | What it does | Best network |
|---|---|---|
| What you're seeing this season (1 to 3) | Reaches people with that exact problem, this week | Facebook, Instagram |
| First-visit questions (4 to 8) | Takes the guesswork out of booking | Facebook, Instagram |
| Education (9 to 12) | Shows you know your subject, one thing at a time | Instagram, YouTube |
| The team and the clinic (13 to 15) | Puts a face to the name | Instagram, Facebook |
| Openings and hours (16 to 18) | Fills early, weekend and cancelled slots |
Patients also read your Google reviews before they book. posthell doesn't post to Google Business Profile or reply to reviews, so that stays a short weekly job of its own, and how to get more Google reviews covers asking for them the right way.
What are you seeing in clinic this season?#
The injury wave you're treating right now and the habit behind it. People with that exact pain are looking for an answer this week.
1. Shin pain since marathon training started#
A season and a cause make a post feel local and current. The note named the cause; posthell added the warning about stress fractures, which is a line to check against your own clinical judgment before you approve it.
Photo: a pair of running shoes by the clinic door.
The note: "Seeing a lot of runners with shin pain since marathon training started. Most of them ramped up their mileage too fast."
The post posthell wrote:
Seeing a lot of shin pain come through the door lately. A lot of runners jumped from low mileage to high mileage pretty fast, and the shins are usually the first thing to complain.
If yours are aching after runs, it's worth getting looked at before it turns into a stress fracture. We're open weekdays from 7am and Saturdays 8 to noon. First visit is a 60-minute assessment so we can figure out what's actually going on.
Best on: Instagram, Facebook.
2. Spring gardening backs#
Seasonal advice with one concrete tip is the kind people save. It also tells local gardeners you exist before they need you.
Photo: a bag of soil held close to the body, shot from the side.
The note: "Spring always brings in the gardening backs. Carry the bag of soil close to your body, not out at arm's length."
The post posthell wrote:
When you're hauling bags of soil or mulch, hold them close to your body. The further the weight is from your spine, the harder your back has to work. That's usually when people end up calling us.
Happy planting.
Best on: Facebook.
3. Desk-job neck pain#
Neck pain from a desk job is something many followers can feel while they read. A timer is advice they can act on today.
Photo: a laptop on a desk with a kitchen timer beside it.
The note: "Lots of desk job neck pain this month. Most of it isn't your chair, it's 8 hours without moving. Set a timer and stand up every 45 minutes."
The post posthell wrote:
Most of the neck pain we're seeing isn't a chair problem. It's eight hours without standing up once.
Set a timer for 45 minutes. When it goes off, stand, walk to the kitchen, walk back. That's it.
If the pain's already there and that's not enough, we're open Monday to Friday 7am to 7pm and Saturday mornings. First visit is a full 60-minute assessment so we can figure out what's actually going on.
Best on: Facebook, LinkedIn.
Which first-visit questions should a physical therapy clinic answer?#
How long the first visit is, what to wear, how many sessions, whether it hurts, and what it costs. Those questions stop people booking.
4. What happens at the first visit#
People in pain put off booking when they don't know what happens next. Sixty minutes, questions, a movement test and a plan tells them.
Photo: the treatment room with the table made up.
The note: "Your first visit is 60 minutes. We ask questions, test how you move, and you leave with a plan and 2 or 3 exercises to start."
The post posthell wrote:
Your first visit is 60 minutes. We ask what's going on, watch how you move, and you leave with a clear picture of what's happening and a couple of exercises to start on.
Stride Lane Physio, Denver. Monday to Friday 7am to 7pm, Saturday 8am to noon. Book online or give us a call.
Best on: Facebook, Instagram.
5. What to wear#
It's a small question, and small questions are what stop people booking. "If it's your knee, wear shorts" is the line people remember.
Photo: shorts and sneakers on the end of the treatment table.
The note: "What to wear to your first appointment: something you can move in. If it's your knee, wear shorts."
The post posthell wrote:
If you're coming in for the first time, wear something you can move in. Knee issue? Shorts help. We need to see how you're moving, and gym gear makes that easier than assessing someone in jeans.
First visits are 60 minutes. We're in Denver, Monday to Friday 7am to 7pm, Saturdays 8am to noon.
Best on: Instagram.
6. How many sessions will I need?#
Patients ask this at the door. An honest "we'll tell you after we've seen you" earns more trust than a number pulled from the air.
Photo: a printed exercise plan on a clipboard, no name on it.
The note: "Everyone asks how many sessions they'll need. We can't say before we've seen you, but you get a number at the end of your first visit."
The post posthell wrote:
The honest answer to "how many sessions will I need?" is: we don't know until we've seen you.
At the end of your first visit, you'll have a number. A plan based on what's actually going on.
First visits are 60 minutes.
Best on: Facebook, Instagram.
7. Will it hurt?#
Fear of pain keeps people away from the thing that would help. Saying up front that hard work is normal, and that sharp pain means a different exercise, takes that fear away.
Photo: a resistance band on the treatment table.
The note: "Will physio hurt? Some exercises feel like hard work. If anything feels sharp, tell us and we'll change the exercise."
The post posthell wrote:
Physio should feel like work. Most exercises will challenge you, and that's the point. But sharp pain is different. Tell us the moment something feels sharp and we'll change the exercise, full stop. Book online or give us a call.
Best on: Instagram, Facebook.
8. Insurance and self-pay prices#
Cost is the question people don't want to ask on the phone. Two clear self-pay prices answer it for everyone who needs them.
Photo: the reception desk, empty, with the morning light on it.
The note: "Most of our patients use insurance. Self-pay is $140 for the first visit and $110 for follow-ups."
The post posthell wrote:
Self-pay is $140 for your first visit and $110 for follow-ups. That first visit is a full 60 minutes. Most of our patients use insurance, but if you don't, those are the numbers. Book at the link or call us Monday through Friday, 7am to 7pm.
Best on: Facebook.
What education posts work for physiotherapy?#
Short, specific ones: one exercise with sets and reps, a myth you corrected today, a test you run, or a warm-up you hand out.
9. Exercise of the week#
Sets, reps and tempo make an exercise post usable on the spot. The draft added a sentence on why the slow lowering matters; it follows the note's own emphasis, but it is a claim, so the physio who posts it should agree with it. I also changed the three dashes in its hours line to "to", the only hand edit on this page.
Photo: feet on the edge of a step, heels dropped, shot from the side.
The note: "Exercise of the week for runners: slow calf raises off a step. 3 sets of 15, take 3 seconds on the way down. If it hurts, stop and ask us."
The post posthell wrote:
Exercise of the week for runners: slow calf raises off a step.
3 sets of 15, take 3 seconds on the way down. That lowering phase is where most of the strength work happens.
If it hurts, stop. Get it checked rather than push through.
Stride Lane Physio in Denver, Mon to Fri 7am to 7pm, Saturdays 8 to noon. Book online or give us a call.
Best on: Instagram, YouTube.
10. A myth you corrected today#
Myths you correct every day are free material, and "three times today" makes it real. Keep the advice general and send people to an assessment for their own case, as this post does.
Photo: an empty treatment table with a foam roller on it.
The note: "Myth we corrected 3 times today: complete rest is usually not the answer for back pain. Gentle movement often helps more. Ask us what's right for your back."
The post posthell wrote:
Complete rest is usually not the answer for back pain. We said that three times today.
Gentle movement tends to help more, though what that looks like depends on what's actually going on with your back.
Book a 60-minute assessment and we'll figure it out. Online booking is open, or give us a call.
Best on: Facebook, Instagram.
11. The running gait check#
A paid service with a price and a plain description sells itself to runners. "Frame by frame" shows them exactly what they get for $95.
Photo: the treadmill with the camera on its tripod.
The note: "Running gait check is $95. We film you running on the treadmill, then go through the video with you frame by frame and show you what we see."
The post posthell wrote:
Running gait check is $95. We film you on the treadmill, then sit down and go through the footage frame by frame so you can see exactly what your body is doing.
Most runners have never actually seen themselves run.
Book online or give us a call.
Best on: Instagram.
12. A warm-up video#
A short video gives people something to try before they ever book. posthell wrote this one in lowercase, which reads casual and suits an Instagram teaser for the full video.
Photo: a still of the first warm-up move, filmed in the gym.
The note: "New video: the 3 warm-up moves we give every runner before a long run. Takes 5 minutes, no equipment."
The post posthell wrote:
three moves, five minutes, no equipment. that's the warm-up we give our runners before a long run, and we just put it on video. link in bio if you want to grab it before your next one.
Best on: Instagram, YouTube.
How do you introduce the team and the clinic?#
Name the new physio and their background, show new equipment by what patients will do with it, and turn up where local runners already are.
13. A new physical therapist joins#
Patients choose a physio partly on fit. Ten years in sports physical therapy and a trail-ultra habit tells a runner this is someone who gets it.
Photo: Laura in the gym, posted with her OK.
The note: "Laura joined us this week. 10 years in sports physical therapy and she runs trail ultras herself. Booking her from Monday."
The post posthell wrote:
Laura joined us this week. Ten years in sports physical therapy, and she runs trail ultras herself.
She's booking now. If you've been waiting for an appointment, worth getting on the schedule.
Best on: Instagram, Facebook.
14. New gym equipment#
New equipment is only news when patients use it. Saying it goes straight into supervised sessions makes it about them.
Photo: the squat rack and both treadmills in one wide shot.
The note: "We put a new squat rack and a second treadmill in our gym. You'll use them in your supervised sessions."
The post posthell wrote:
The gym got two new pieces this week: a squat rack and a second treadmill. Both are already in use during supervised sessions. Book online or give us a call.
Best on: Instagram.
15. A stretching tent at the local 5k#
A local race puts the clinic in front of exactly the people it treats. Post it the day before and again that morning.
Photo: the tent and a folding table set up before the start.
The note: "We'll have a stretching tent at Saturday's neighborhood 5k from 7am. Come say hi after you finish."
The post posthell wrote:
We'll have a stretching tent at Saturday's neighborhood 5k starting at 7am. Come find us after you finish. Hips tight, calves screaming. We'll help you cool down. Stride Lane Physio, right there on the course.
Best on: Instagram, Facebook.
What do you post about openings and hours?#
Post the hours busy people need, like 7am and Saturday mornings, and any cancellation with its exact time. Those posts fill gaps in the schedule.
16. Saturday mornings#
Weekend hours are the reason some people finally book. Post them more than once; posthell can set a post to repeat monthly.
Photo: the clinic door on a Saturday morning, sign turned to open.
The note: "We're open Saturday mornings now, 8am to noon."
The post posthell wrote:
Saturday mornings are open at Stride Lane Physio. 8am to noon.
If weekday appointments don't fit your schedule, this is the slot. Book online or call to grab a time.
Best on: Facebook.
17. 7am appointments#
A 7am slot answers "I can't get away during the day" before anyone says it out loud.
Photo: the treatment room at 7am, lights on, coffee on the desk.
The note: "7am appointments Monday to Friday. In and out before work."
The post posthell wrote:
7am appointments every weekday, out the door before most meetings start.
If the reason you haven't dealt with that knee or back is "I can't get away during the day", that's the slot. Stride Lane Physio, Denver. Book online.
Best on: Facebook, Instagram.
18. A cancellation tomorrow#
A first-visit slot fills fast when the post says exactly when it is. This one kept the time, which is the part that matters.
Photo: the empty treatment room, ready.
The note: "Cancellation tomorrow at 7am, a 60 minute first visit slot. Call if you've been putting off getting that knee looked at."
The post posthell wrote:
Cancellation opened up tomorrow at 7am, 60-minute first visit slot.
Call us today to grab it.
Best on: Facebook.
What does one note look like on three networks?#
One note becomes three posts: an Instagram caption with five hashtags, a short Facebook post with a question, and a YouTube description for the video.
This is the warm-up video note (the idea 12 video), tailored by posthell for each network:
The note: "We filmed the 3 warm-up moves we give every runner before a long run. It's up on our YouTube channel. Takes 5 minutes, no equipment."
Instagram#
Three warm-up moves before a long run. Five minutes, no equipment.
We give this exact routine to nearly every runner we see at the clinic. If your hips or calves are tight in that first mile, this is where to start. 🎥
Full video is on our YouTube channel. Link in bio.
#denverrunners #physicaltherapy #runninginjury #denverphysio #runningtips
Facebook#
We just put our pre-run warm-up on YouTube. Three moves. Same ones we give almost every runner who comes in here. Worth five minutes before your next long one?
YouTube#
Three warm-up moves before a long run. No equipment, five minutes. Physical therapists at Stride Lane Physio in Denver share the routine they give to nearly every runner they treat.
If your hips or calves feel tight in the first mile, this is worth trying before you head out.
We see runners, sports injuries, and back and neck pain at our Denver clinic. Book online or call us. Open Monday to Friday 7am to 7pm, Saturday 8am to noon.
#denverrunners #runningwarmup #physicaltherapy
YouTube gets a description that says what the video is and where the clinic is, Instagram points people to the video, and Facebook asks one question. One thing to check before approving: the Instagram and YouTube versions add who the warm-up is for (tight hips or calves in the first mile), which the note didn't say.
What should you post in a slow week?#
Post the small, true things: the gym before the first patient, a question you answered today, this week's hours, or new kit on the rack.
Each of these is a note you can hand straight to posthell:
- "Gym before the 7am patients. Quiet for about ten more minutes."
- "Asked today: do I need a referral to book? Call us and we'll check what your insurance needs."
- "This week's hours: 7am to 7pm weekdays, Saturday 8 to noon."
- "New foam rollers in the gym."
- "Laura runs her next trail ultra this weekend. We'll post how it went."
More fallbacks are in what to post when nothing is happening, and the free Facebook post generator turns any of these into posts if you want to try one first. For how a practice with stricter photo rules handles the same problem, see the dental post ideas.
What is a simple four-week plan?#
Three posts a week is enough: one seasonal or education post, one first-visit question, and one practical post like an opening or the clinic's hours.
| Week | Post 1 | Post 2 | Post 3 |
|---|---|---|---|
| 1 | 1. Shin pain since marathon training | 4. What happens at the first visit | 16. Saturday mornings |
| 2 | 9. Exercise of the week | 13. A new physical therapist | 18. A cancellation tomorrow |
| 3 | 10. A myth you corrected today | 5. What to wear | 17. 7am appointments |
| 4 | 12. A warm-up video | 8. Insurance and self-pay | 15. A tent at the local 5k |
Swap in a cancellation post the day one opens up.
Which dates matter for a physical therapy clinic?#
The sports and seasons your patients follow: race training, ski season, spring gardening, summer hiking and school sports, plus holiday hours and New Year starters.
| Month | Date or season | What to post |
|---|---|---|
| November | Thanksgiving, Nov 26, 2026 | Holiday hours; Thanksgiving morning races (15) |
| November | Small Business Saturday, Nov 28, 2026 | Saturday mornings (16) |
| Winter | Ski season | A knee-strength note before the first trip |
| January | New Year's Day, Jan 1 | First-visit questions for new gym starters (4, 7) |
| March to May | Spring | Gardening backs (2), spring race training (1, 9) |
| June to August | Summer | Hiking and race season (11, 12) |
| August | Back to school | School sports season, first visits (4) |
Write the seasonal posts a couple of weeks before the wave arrives, not once the clinic is already full of it.
How many hashtags should a physical therapy clinic use?#
Five at most, since Instagram caps each post at five: one or two for what you treat, one or two for your city, one branded.
Instagram announced the limit in December 2025: captions on posts and Reels can carry no more than five hashtags (Social Media Today's report). For Stride Lane the formula looks like this:
- What you do: #physicaltherapy, #runninginjury
- Where you are: #denverphysicaltherapy, #denverrunners
- Branded: #stridelanephysio
A UK or Australian clinic would swap the first one for #physio or #physiotherapy, since that is the word patients there search. The free hashtag counter checks a caption against Instagram's cap before you post.
How do you keep physio posts patient-safe?#
Keep advice general, never post a patient's name, face, video or story without written consent, and send people to an assessment for their own case.
In the US, patient information is covered by HIPAA; the HHS HIPAA page is where to start. In the UK, the ICO lists data concerning health as special category data under UK GDPR, which needs extra protection.
The practical rules:
- No patients in notes. posthell writes only from the note you give it and your clinic details, so it can only mention a patient if someone typed one in. Keep notes about patterns, exercises, hours and the team.
- Film staff, not patients. Exercise demos work just as well with a physio doing the move. If a patient appears, get their written consent first and keep it on file.
- Check the background. A whiteboard with the day's schedule or a screen with notes on it will show up in a photo.
posthell also holds every draft until someone at the clinic approves it, and this page shows why that step matters for health content: a few drafts above added a sentence of advice the note didn't contain, the kind of line a physio should read before it goes out. This is not legal advice; check with whoever handles privacy for your clinic.
Where should you start?#
Write down the injury you saw most this week, the question every new patient asked, and your next open slot. That is three posts.
If you would rather not write them yourself, posthell for physiotherapists turns notes like the ones above into an Instagram, Facebook and YouTube version of each post, and nothing goes out until you approve it.
Frequently asked questions
What should a physical therapist post on social media?
Post the injury patterns you are seeing this season, plain answers to the questions new patients ask, short education like one exercise or one myth, team and clinic news, and open appointment slots. Specific and local beats generic wellness content, and none of it needs a patient in it.
How often should a physical therapy clinic post?
Three times a week is a pace a busy clinic can keep for months, and consistency matters more than any single post. A good mix is one seasonal or education post, one first-visit question, and one practical post like an open slot.
Which platform is best for a physiotherapy clinic?
Facebook and Instagram suit most clinics, and YouTube is worth it once you film short exercise videos. Pick the one or two your patients already use and post there every week.
Can a physical therapist post patient videos?
Only with the patient's written consent, kept on file, and with nothing in the frame or caption that gives away their health details beyond what they agreed to. In the US patient information is covered by HIPAA, and in the UK health data is special category data under UK GDPR. This is not legal advice.
Is there a social media scheduler for physical therapists?
Yes. posthell writes Instagram, Facebook and YouTube posts from a short note about your clinic week, tailors each one, and holds every draft until you approve it. It costs from $12 a month, with a 7-day free trial on the monthly plans.
Contents
- What should a physical therapy clinic post on social media?
- What are you seeing in clinic this season?
- 1. Shin pain since marathon training started
- 2. Spring gardening backs
- 3. Desk-job neck pain
- Which first-visit questions should a physical therapy clinic answer?
- 4. What happens at the first visit
- 5. What to wear
- 6. How many sessions will I need?
- 7. Will it hurt?
- 8. Insurance and self-pay prices
- What education posts work for physiotherapy?
- 9. Exercise of the week
- 10. A myth you corrected today
- 11. The running gait check
- 12. A warm-up video
- How do you introduce the team and the clinic?
- 13. A new physical therapist joins
- 14. New gym equipment
- 15. A stretching tent at the local 5k
- What do you post about openings and hours?
- 16. Saturday mornings
- 17. 7am appointments
- 18. A cancellation tomorrow
- What does one note look like on three networks?
- YouTube
- What should you post in a slow week?
- What is a simple four-week plan?
- Which dates matter for a physical therapy clinic?
- How many hashtags should a physical therapy clinic use?
- How do you keep physio posts patient-safe?
- Where should you start?
