Social media for realtors, between showings
Your feed is your storefront, and it goes quiet exactly when you are busiest. posthell turns one note about your week into the listing posts, the closing stories, and the market takes.
By Rohan Gotwal, Founder, posthellUpdated July 22, 2026Real estate has a cruel loop: the months you are too busy to post are the months you most look like the agent to call. posthell breaks it. Text your AI team what happened (the listing, the closing, what you are seeing in the market) and it writes the Instagram, Facebook, and LinkedIn versions, schedules them, and waits for your approval. Consistency without a ghostwriter's retainer.
One note becomes the week's posts
“listed a 3-bed on the north side today, priced right and I expect it to move fast, inventory in that range is the tightest I've seen this year”
New listing: a 3-bed on the north side, and in this inventory range, I don't expect it to sit. If you've been waiting for something in this bracket, this is the week to call me.
Just listed a 3-bedroom on the north side. Honest take: inventory in this range is the tightest I've seen all year, so if this is your bracket, don't sleep on it. Message me for the details.
Listed a north-side 3-bed today. What's notable isn't the house, it's the market context: inventory in that bracket is the tightest I've tracked this year. Sellers in that range are better positioned than they think.
Illustrative drafts. Yours are written from your own note, in your voice, and nothing publishes until you approve it.
What your AI team handles
Every listing becomes three posts
One note about the property and posthell drafts the Instagram version, the Facebook version, and the LinkedIn version, each written for how that feed reads. Add your photos, tap approve.
Market takes in your voice
The agents who win listings post opinions, not just addresses. Tell posthell what you are seeing and it drafts the take, grounded only in what you said, never an invented statistic.
Consistent when you are slammed
Best times are suggested from your own audience data, gaps in your week get flagged, and the queue keeps publishing while you are at showings.
Approve from the car
Drafts wait in a phone-friendly queue, and the morning email lets you approve with one tap between appointments. Nothing posts without you.
How it works
Connect your accounts
Link the networks your customers actually check, in a couple of clicks. We never see your passwords.
Tell your team what happened
One rough sentence about the real estate business this week is enough. The AI team writes the posts in your voice, tailored per network, and proposes times.
Approve from your phone
Drafts wait in a review queue, and the morning email lets you approve with one tap. Nothing publishes without you.
Frequently asked questions
What should a realtor post on social media?
Three things on rotation: listings and closings (proof of activity), market observations in plain language (proof of judgment), and local life (proof you know the area). posthell drafts all three from your notes, so the mix stays alive even in your busiest months.
Is posthell compliant for real estate advertising?
posthell writes only from what you tell it and invents nothing, and you approve every post before it publishes, so the same compliance judgment you apply to your own writing applies here. Your brokerage's ad rules stay your responsibility, which the approval step is designed to protect.
Can it post my listings automatically?
It drafts them instantly from your note and schedules them, but publishing waits for your approval by design. On the Team plan you can put trusted accounts on autopilot with guardrails, and even then replies always wait for your tap.
How is this different from hiring a social media person?
A part-time social hire or ghostwriter for realtors typically runs several hundred to a few thousand a month. posthell is from $49/mo, writes from what actually happened in your business, and leaves you final say on every word.
Hire the AI team, keep the final say
posthell writes from what actually happened in your business, tailors each post per network, schedules it, and drafts your review replies. Realtors are exactly who it was built for. From $37/mo billed yearly, with a 7-day free trial.