posthell vs Loomly
Loomly is a calendar and approval tool for marketing teams that plan content together. posthell writes the posts for an owner working alone.
By Rohan Gotwal, Founder, posthellUpdated October 20, 2026Loomly is a solid choice when a few people plan content together and one of them signs it off: a shared calendar, approval steps, an inbox for comments and messages, and an AI assistant that helps write posts and replies. Since Bending Spoons bought it in January 2025 the plans have been cut down to fewer, larger ones, and the entry plan is priced for a small team with several users included. Some longtime customers have written unhappy reviews about the price rises. posthell is cut for a different situation: one owner, no team, and posts that never get written. A line from you about the week becomes posts in your voice, one per network, each held for your tap, from $12 a month. One more practical difference: X is not on Loomly's list of networks as of this update, and posthell includes it.
posthell vs Loomly at a glance
| Compared on | posthell | Loomly |
|---|---|---|
| Pricing model | Three flat plans. Solo is $12 a month ($10 billed yearly), Pro $24 ($18) and Assistant $49 ($37). 7 days free on the monthly plans, card required. | Team plans with several users and a set number of accounts, and a 7-day trial with no card, as of this update |
| Who writes the posts | posthell writes them from a line about your week, or from your website at sign-up, in your voice and without inventing facts | You or your colleagues, with an AI assistant that suggests posts and captions |
| Built for | The owner of a small business with nobody on staff for social media | Marketing teams that plan and approve content together |
| Networks | 9 networks: X, LinkedIn, Instagram, Threads, Bluesky, Facebook, TikTok, YouTube and Pinterest. No Google Business. | Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest and Google Business Profile. No X or Bluesky as of this update. |
| Approval before posting | Nothing publishes until you approve it: one post or a week of them at once, from your phone | Review and approval steps for a team |
| Replying to comments | No comment inbox. You reply in each network's own app. | Yes, with saved replies and AI help |
| Analytics | Views, likes, comments and shares per post, plus the days and hours that did best for you | Post and account analytics with exports; scheduled reports on the top plan |
Why people switch from Loomly to posthell
Approval without a committee
Loomly's approval steps exist so a team can pass a post along before it goes out. In a one-person business the approver is you. posthell keeps that one step and drops the rest: a draft per network, waiting for your tap.
Priced for one person
Loomly's entry plan bundles seats for a team. posthell's Solo plan is $12 a month for 5 accounts, because in most small businesses one person does this.
Written from your week, not a brainstorm
Loomly's assistant suggests ideas and drafts captions. posthell writes from the thing that actually happened: the boiler you fitted on Tuesday, the class that filled up, the new stock in the window.
Which one is right for you
To be fair to Loomly: A well-organised shared calendar with approval steps and an inbox, which makes it easy for a small marketing team to plan and sign off posts together.
- There is no team to review posts, only you
- You want the posts written, not a calendar to plan them in
- You still post to X or Bluesky
- Several people plan posts together and one of them signs off
- You want an inbox for comments and messages next to the calendar
- You post to Google Business Profile
Moving from Loomly takes minutes, not a migration
Paste your website when you sign up and posthell shows you three finished posts, written for your business, before you pay. Then connect your accounts and approve the drafts. There is no content library to import and no dashboard to relearn.
Frequently asked questions
Is posthell a good Loomly alternative?
Yes, for an owner who works alone and wants the posts written. If several people plan content and need a review step, Loomly is built for that.
Did Loomly change its pricing?
Loomly simplified its plans after Bending Spoons bought it in January 2025, and some customers have posted reviews about large increases. Check Loomly's pricing page for current numbers. posthell's plans: Solo is $12 a month ($10 billed yearly), Pro $24 ($18) and Assistant $49 ($37).
Does Loomly post to X?
Not as of this page's update: X is missing from Loomly's list of integrations. posthell includes X, and counts an X post the same as a post anywhere else.
Does Loomly have an MCP server for AI tools?
Not that we could find on Loomly's own site as of this page's update. posthell has one too, as an optional extra for technical users (docs at posthell.com/mcp); by default anything an AI tool sends it waits in Review for your approval.
Where the Loomly facts come from
Checked on October 20, 2026. Plans and features change, so check with Loomly before you buy.
Related reading
Tell it what happened this week. Approve the posts.
posthell writes your posts in your voice, makes a version for each network you use (it publishes to X, LinkedIn, Instagram, Threads, Bluesky, Facebook, TikTok, YouTube and Pinterest) and schedules them. Nothing goes out until you approve it. Plans from $12 a month, with 7 days free on the monthly plans.