Google Business character counter
Count your Google Business Profile post against the 1,500-character limit and the ~100-character preview.
Google Business Profile posts allow 1,500 characters, but only about the first 100 show in the search panel preview before truncation. These posts surface directly in Google Search and Maps, so the opening line is effectively a search snippet.
Google Business character limits
What counts, and what doesn't
- Posts appear in your Business Profile on Search and Maps; the first ~100 characters are what searchers actually see.
- Posts used to expire after 7 days for most types; Google now keeps updates visible but recency still boosts them, so post regularly.
- No hashtags: this is Google, write in plain searchable sentences.
Frequently asked questions
What is the Google Business post character limit?
1,500 characters per update post. The business description field allows 750.
How much of a Google Business post is visible?
About 100 characters in the Search and Maps preview, so lead with the offer or news, not a warm-up sentence.
Do hashtags work in Google Business posts?
No. Google indexes the post text itself; write plain sentences with the words customers search for.
Write once, and it just fits
posthell tailors your post per network and warns you the moment a version runs over, so you never ship a truncated Google Business post. Schedule to 15 networks from one box.