Choose five hashtags or fewer for a yoga studio post, since Instagram allows no more: two or three for the style and level (#YinYoga, #YogaForBeginners), one for your town (#BrisbaneYoga), and the studio's name. Say what the class is, never what it will fix.
The hashtags worth using for a yoga studio
What you teach
Name the style and who it's for. Someone who has never been to a class goes looking for #YogaForBeginners, not #AshtangaYoga.
Where you are
One tag with your town and yoga. Students stick with a studio they can reach on a weeknight, so the local tag reaches the people who could become regulars.
The pattern: #[Town]Yoga or #[Town]YogaStudio
- Asheville: #AshevilleYoga #AshevilleYogaStudio
- Brisbane: #BrisbaneYoga #BrisbaneYogaStudio
- Cork: #CorkYoga #CorkYogaStudio
Your own tag
Put it on the welcome board by the shoe rack and in the class-pass email, so students who post their mat by the window add it.
For example: #SaltmarshYoga
Five tags for one real post
The post: “New beginners class on Mondays at 7pm. If you have never done yoga before, this is the one to start with.”
What the post shows, where the business is, and its own name. Five tags, each one earning its place.
Tags to skip
- Health claims like #YogaForAnxiety or #YogaHeals. They promise a health outcome you can't promise every student. Describe the class instead: what you'll do, how long it runs, who it suits.
- #YogaChallenge, #YogaInspiration on a beginners' post. Those feeds are full of handstands and splits. A nervous first-timer who finds your class there may decide yoga isn't for them.
- #YogaRetreat on a Saturday workshop. A retreat means days away, and people browsing it are planning travel. Call a workshop a workshop.
- #namaste, #yogalife, #love. Quotes and photos from every corner of the world, none of them near your studio. They take a slot your town's tag should have.
Seasonal tags
- January: #NewYear #NewBeginnings
- June 21 (International Day of Yoga): #InternationalYogaDay
- September (US): #NationalYogaMonth
- The solstices (around June 21 and December 21): #SummerSolstice #WinterSolstice
Only on posts that are about that season. A Christmas tag on a plain Tuesday loaf is noise.
More for your yoga studio
- Post ideas for a yoga studio, each with a finished example post.
- How posthell runs social media for a yoga studio, from one note a week.
- Hashtag counter to check a caption before you post it.