The posthell blog
Field notes on posting consistently, scheduling across X, LinkedIn, Threads and Bluesky, and growing a product when it is just you.
Should Founders Outsource Social Media? Honest Take
Should founders outsource social media? What you can safely hand off (editing, scheduling, design) and what you should keep, so your voice stays yours.
When Should a Founder Hire a Social Media Manager?
When to hire a social media manager as a founder: the real signals you are ready, what they should own, and how to keep your voice after the handoff.
How to Keep Posting When No One Engages Yet
Posting to no engagement is normal early on. How to read the quiet phase, what to measure instead of likes, and how to keep going until it turns.
5 Content Types Every Founder Should Post
The social media content types founders need: educational, story, opinion, behind the scenes, and social proof, plus a simple mix to rotate through each week.
How to Write an Instagram Caption That Works
How to write a good Instagram caption that earns saves and replies: a strong first line, real value, a clear ask, plus the right length and formatting.
How to Grow an Email List From Social Media
How to grow your email list from social media: a lead magnet worth the email, a clean profile link, occasional clear asks, and content that earns the subscribe.
How to Turn a Tweet Into a LinkedIn Post
How to turn a tweet into a LinkedIn post: expand the short idea with context and a story, slow the pacing, and end with a question that invites comments.
How to Start Posting on Social Media as a Founder
How to start posting on social media as a founder: pick one platform, a simple first-week plan, what to post first, and how to get over the fear of hitting publish.
How to Find Your Niche on Social Media (Founders)
How to find your niche on social media as a founder: the intersection of what you know, what you are building, and who you serve, plus how to test it.
How to Build an Audience as a Founder (From Zero)
How to build an audience as a founder from zero: pick a lane, show up consistently, give value, engage for real, and let it compound over months.
How to Write a LinkedIn Headline That Stands Out
LinkedIn headline examples plus a simple formula for founders: who you help, how you help, and proof, with weak versus strong headlines to copy from.
How to Plan a Month of Social Content in One Sitting
Plan a month of social media content in one sitting: assign a theme per week, set a few content pillars, and repurpose to fill the gaps. Example plan included.
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