Social media guides for small business owners
Plain answers on what to post, when to post it, and how to keep your social media going without it taking over your week.
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How to Build a Swipe File for Faster Social Posts
Build a swipe file for social media: collect hooks, formats, and posts you admire, organize them, and use them as starting points so you write faster.
How to Turn Your Expertise Into Social Content
How to turn expertise into content founders actually read. Spot what you know that others do not, and convert answers and opinions into posts.
What to Post When You Are Launching a Startup
What to post when launching a startup, from the months before launch to launch day. Build anticipation, tell the story, and show early proof.
How to Repurpose Your Best Performing Posts
How to repurpose your best posts: find your winners, re-angle and refresh them, repost the evergreen ones, and adapt them across every platform.
How to Respond to Comments and Build Community
How to respond to comments on social media to grow reach and relationships. Reply fast, ask follow-ups, and turn commenters into regulars.
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