The posthell blog
Field notes on posting consistently, scheduling across X, LinkedIn, Threads and Bluesky, and growing a product when it is just you.
Follow @rohangotwal on XHow to Create a Social Media Strategy as a Founder
A simple social media strategy for founders: one goal, a clear audience, the right platforms, a few content pillars, and a cadence you can keep.
Rohan GotwalMar 29, 20265 min readHow Many Social Platforms Should a Founder Be On?
How many social media platforms a founder should be on: start with one or two, earn the right to add more, and avoid the cost of spreading thin.
Rohan GotwalMar 28, 20265 min readB2B vs B2C Social Media for Founders
B2B vs B2C social media for founders: how platform choice, tone, and timing differ, with a side-by-side comparison so you know where to spend your effort.
Rohan GotwalMar 27, 20265 min readHow to Choose the Right Social Platform for Your Startup
Which social media platform for your startup? Match the platform to where your customers already are and what you can sustain, with a per-platform fit table.
Rohan GotwalMar 26, 20265 min readCan You Write a Viral LinkedIn Post? Honest Guide
How to write a viral LinkedIn post the honest way: you cannot force it, but you can stack the odds with a real hook, a relatable story, and fast replies.
Rohan GotwalMar 25, 20265 min readThe Best Content Formats for Social Media Engagement
The best content formats for social media: stories, lists, hot takes, threads and questions, when to use each, and a table matching format to the job.
Rohan GotwalMar 24, 20265 min readHow to Use Polls and Questions to Drive Replies
How to use polls on social media without sounding cheap: when they help, how to ask a real question, and per-platform notes for X, LinkedIn, Threads and more.
Rohan GotwalMar 23, 20265 min readHow to Get More Followers on LinkedIn (Founders)
How to get more followers on LinkedIn the real way: consistent posting, commenting on bigger accounts, a clear niche, and a profile that converts. No pods, no buying.
Rohan GotwalMar 22, 20265 min readShould Founders Outsource Social Media? Honest Take
Should founders outsource social media? What you can safely hand off (editing, scheduling, design) and what you should keep, so your voice stays yours.
Rohan GotwalMar 21, 20264 min readWhen Should a Founder Hire a Social Media Manager?
When to hire a social media manager as a founder: the real signals you are ready, what they should own, and how to keep your voice after the handoff.
Rohan GotwalMar 20, 20264 min readHow to Keep Posting When No One Engages Yet
Posting to no engagement is normal early on. How to read the quiet phase, what to measure instead of likes, and how to keep going until it turns.
Rohan GotwalMar 19, 20264 min read5 Content Types Every Founder Should Post
The social media content types founders need: educational, story, opinion, behind the scenes, and social proof, plus a simple mix to rotate through each week.
Rohan GotwalMar 18, 20265 min read