The posthell blog
Field notes on posting consistently, scheduling across X, LinkedIn, Threads and Bluesky, and growing a product when it is just you.
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How to Turn Your Expertise Into Social Content
How to turn expertise into content founders actually read. Spot what you know that others do not, and convert answers and opinions into posts.
Playbooks
What to Post When You Are Launching a Startup
What to post when launching a startup, from the months before launch to launch day. Build anticipation, tell the story, and show early proof.
Playbooks
How to Repurpose Your Best Performing Posts
How to repurpose your best posts: find your winners, re-angle and refresh them, repost the evergreen ones, and adapt them across every platform.
Guides
How to Respond to Comments and Build Community
How to respond to comments on social media to grow reach and relationships. Reply fast, ask follow-ups, and turn commenters into regulars.