The posthell blog

Field notes on posting consistently, scheduling across X, LinkedIn, Threads and Bluesky, and growing a product when it is just you.

128practical guides
5categories
15networks covered
1founder writing everything
Playbooks

How to Announce a Product Launch on Social Media

How to announce a product launch on social media without one lonely shout. Build anticipation, write the launch post, and plan the follow-ups across launch week.

Apr 4, 20265 min read
Playbooks

How to Write a Launch Tweet That Lands

How to write a launch tweet that converts: the hook, what it is, who it is for, proof, and the CTA. Weak versus strong examples, plus a structure.

Apr 3, 20265 min read
Playbooks

How to Write a Build in Public Update People Read

How to write a build in public update with a repeatable format: what happened, what you learned, what is next, and a number. Template included.

Apr 2, 20265 min read
Guides

How to Promote Your Product Without Being Salesy

How to promote your product without being salesy: lead with the problem, post useful content, keep an 80/20 mix, and use soft CTAs. With examples.

Apr 1, 20265 min read
Guides

How to Create a Social Media Strategy as a Founder

A simple social media strategy for founders: one goal, a clear audience, the right platforms, a few content pillars, and a cadence you can keep.

Mar 29, 20265 min read
Guides

How Many Social Platforms Should a Founder Be On?

How many social media platforms a founder should be on: start with one or two, earn the right to add more, and avoid the cost of spreading thin.

Mar 28, 20265 min read
Guides

B2B vs B2C Social Media for Founders

B2B vs B2C social media for founders: how platform choice, tone, and timing differ, with a side-by-side comparison so you know where to spend your effort.

Mar 27, 20265 min read
Guides

How to Choose the Right Social Platform for Your Startup

Which social media platform for your startup? Match the platform to where your customers already are and what you can sustain, with a per-platform fit table.

Mar 26, 20265 min read
Guides

Can You Write a Viral LinkedIn Post? Honest Guide

How to write a viral LinkedIn post the honest way: you cannot force it, but you can stack the odds with a real hook, a relatable story, and fast replies.

Mar 25, 20265 min read
Guides

The Best Content Formats for Social Media Engagement

The best content formats for social media: stories, lists, hot takes, threads and questions, when to use each, and a table matching format to the job.

Mar 24, 20265 min read
Playbooks

How to Use Polls and Questions to Drive Replies

How to use polls on social media without sounding cheap: when they help, how to ask a real question, and per-platform notes for X, LinkedIn, Threads and more.

Mar 23, 20265 min read
Playbooks

How to Get More Followers on LinkedIn (Founders)

How to get more followers on LinkedIn the real way: consistent posting, commenting on bigger accounts, a clear niche and a profile that converts.

Mar 22, 20265 min read

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